BA Management with Marketing
Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today s society.
To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component of the BA Management with Marketing provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.
One of the things I have found most beneficial about studying here is all the group work. There s a collaborative element to most modules and that means you get a lot of opportunity to work with all kinds of different people all the time. Working and collaborating with others is of course an essential business skill and you really get a chance to develop that here.
I ve also put the work in to try and give myself an edge over other candidates. As well as attending many events arranged by the employability team, I ve completed two internships.
An added advantage is that it s very easy to develop friendships and networks, and by the time you get to third year, everyone seems to know one another.
Emily Cross, BA in Management with Marketing.
The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.
You may take option modules as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module.
- Descriptions of the individual modules are given in full on the Business School undergraduate module list .
- Available optional modules for Business School programmes can be viewed in the Build a Degree application .