4 Intrusive Ways Internet Ads Are Squeezing Into Your Life #invasive #advertising

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4 Intrusive Ways Internet Ads Are Squeezing Into Your Life

Eye Tracking for Ads Is Now Officially a Thing

Last August. Google patented technology for Google Glass that would allow them to track your eye movement during advertisements (both online and in the real world) to determine how effective the ads are, because as Google clearly demonstrated by rifling through your personal messages to search for advertising keywords (see above), they exist in a world where “scruples” is the name of some kind of potato chip and having a computer constantly stare at your face to try to guess how a toothpaste commercial is landing is in no way weird or unsettling.

Google
“People will totally buy billboards to wear on their faces at all times.” -Google, correctly predicting the future.

And earlier this week, Virgin Mobile launched an advertising campaign that — after asking permission to access your webcam — will track your eyes while you watch their video, and every time you blink, the video will change (watch for yourself ). While this is just a gimmick at the moment, it paints a picture of the direction advertising could soon be heading in, where ads could rapidly change in a desperate attempt to hold your attention if your eyes started wandering. Of course the more disturbing aspect of this is that people willingly gave Richard Branson access to their home computers.

Facebook Will Soon Start Adding 15-Second Video Ads in Your News Feed

In an effort to get around AdBlock’s annoying habit of annexing every ad off to the side of the page, Facebook has begun selling video adspace directly in the middle of its users’ news feeds. because “not being a shithead” isn’t what made Mark Zuckerberg a billionaire.

Justin Sullivan/Getty Images News/Getty Images
Get ready for a hard Zucking.

So in the very near future, for every 20 updates on your news feed, you’ll have one 15-second video ad for some terrible new Matthew Perry sitcom. Oh, and in case you’re worried about accidentally overlooking one of these gems, have no fear — every single ad in your news feed will autoplay to ensure maximum browser-crashing enjoyment.

Adblock Plus Won’t Block Ads if You Pay Them Off

“Whatever,” you might be saying. “I don’t need to worry about any of these shenanigans. I’ve got Adblock Plus.” Well, prepare to have your goddamn universe shattered, Hypothetical Person Who Thinks They Know Everything, because Google has started paying Adblock Plus to ensure that their ads make it through unfiltered .

AdBlock Plus
“Yeah, it’s Adblock Plus ads. We don’t understand how you could be confused by this.”

Paying to get on the so-called “white list” of sites given a free pass by Adblock Plus has saved Google almost a billion dollars. freeing up the revenue necessary to build robots that stare at your face and read your mail. So really, Adblock Plus is only as trustworthy as a part-time bouncer with a massive coke debt.

If we’ve ever made you laugh or think, we now have a way where you can thank and support us!

Advertising Flags – Feather Flags & Teardrop Flags Best Price Guaranteed #advertising

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We are an advertising flag/banner website that has provided an outlet for buyers to create their own advertising flags/banners specific to their advertising needs since 2011. We produce all our products in of Los Angeles, CA and service consumers across the United States.

We are unique in that we work with our consumers not for our consumers. Our do-it-yourself approach in the designing process of all our products give consumers the opportunity to customize how they want to advertise their brand. Custom advertising flags and banners will promote your brand to increase sales as well as drive traffic in your business.

Our mission is to satisfy our customers and provide the best prices along with easy online ordering. Not only do we strive to meet our customers’ needs, but also we want our customers to take part in designing the optimal means of advertisement with us. Buyers are essentially the designers in each of our projects. All advertising flags and banners are custom created by you using your own design software such as Adobe Photoshop or our FREE online design tool right through our website.

We offer a wide selection of advertising flags such as teardrop flags, feather flags, rectangle flags, swooper flags, as well as giant flags. The various styles of flags also come in different sizes based on your advertising needs. We also offer a large selection of pre-made advertising flags that match your brand’s business model. Some of our pre-made designs include: Grand Opening, Special Events, Product Introductions, Sales, and etc. All advertising flags are customizable including the pre-made designs. Your advertising possibilities are endless with us.

We take pride in what we do and we only use the highest quality polyester in our flag/banner products. Our flags/banners are professionally printed using high-resolution printers and supreme grade inndoors and outdoors. Advertising flags/banners are proven to drive sales by effectively attracting customers. k to ensure optimal results. All flags and banners are finished with durable pockets, double stitching, as well as high quality bungee cords that will last through years of wear and tear. Our products are made with quality you can trust. Advertising flags are designed to be heavy duty and versatile to be used both i

Custom flags are successful from a marketing standpoint in that it draws attention to your business by strategic placemises of the business to direct customers to the business. Custom flags are highly effective when it comes to attracting customers because consumers are able to include their own branding and make their advertisements original. Originality plays a big role in attracting customers because people tend to gravitate towards new ideas and things they have never seen before. Thus when consumers take part in the designing process, they can really customize their advertisements around their own marketing strategies.

We are dedicated to what we do and strive to satisfy our customers’ needs to the best of our ability. We stand by our quality and affordability in all our products. Our printing experts and outstanding customer service are available to answer any questions or inquiries to ensure nothing but the best service for our customers. We look forward to teaming up with you for your next advertising project.

Bulk SMS MMS Broadcast Singapore – Auto Mass SMS – SMS Blast

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Prompt Response. Reliable Service. Friendly Technical Staff on site to assist. . Singapore Power (SP Singapore)

Accommodating and Delivered as promised. Well done Teddy and team! . IKEA Singapore

The service render by the service provider is fantastic! They are always on hand to assist and guide the user till they are familiar with the system. The SMS system is also robust and very user friendly. . National Environment Agency

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Fort Digital Pte. Ltd. is TrustSG Certified for all your peace of mind conducting business with us, and we also certified TrustSG Auditor.

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Official Singapore NDP (National Day Parade) SMS System

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Guinness St Patrick Day SMS Campaign Case Study

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The Blackford Centre: About us #study #courses #online, #home #study #certification #correspondence

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Distance Learning Courses

Our online courses can give you a new career

At the Blackford Centre you can study for a new career – in fields that are exciting and in demand.

What’s more, our courses let you study where and when you want.

There are no exams: we use positive assessment instead.

And you don’t ever have to show up and be ‘stuck’ in a musty classroom to attend evening classes.

Since it’s distance education, everything is at your convenience.

Plus, you get a valuable qualification that reflects your new knowledge.

Courses like this one can give you a whole new career and way of life. We’ll give you the confidence to start the new career you’ve been dreaming of.

And we specialize in courses that let you start your own business.

To find out more, click the subject on the left that captures your interest.

Learn from the experts

Each of our separate divisions has its own specialized, expert tutors.

And we only employ tutors who are actively working in their field and who want to spread their knowledge.

Like this page?
Tell your friends

That way, you don’t get armchair experts or professional academics who lack experience of the real world.

Plus, we’re more practical than many organizations. So you’ll find our courses contain more detailed information and instructions about how to run your own business.

Study online

When you study one of our courses you’ll access all of the materials online. So you won’t have to wait for the course to arrive.

Once, you’ve enrolled we’ll provide you with login details and the name of your tutor. And as soon as you have these details you can log straight into the system and get started on the course.

Your tutor

As we’ve said, you’ll have your own personal tutor. Research shows you’re more likely to succeed in this interactive, customized way, compared with mere self-study or book learning.

Our courses are fun

Some organizations make their courses stuffy and tedious. We hate that. Our materials are written in a light-hearted way, so you’ll absorb the serious information while enjoying yourself.

That means you’re more likely to complete your course, and get the qualification.

We’re recognized

As you’ll see from the logos on the top right of this page, we’re accredited by many independent certification organizations. That means your qualification has real worth in the eyes of other people.

Payment is simple

You can pay online using our secure SSL server. In fact, we never see your credit card details, because they get passed straight to the bank without us even glancing at them.

But we know it’s quite a big website (we have lots to talk about). So If you can’t find the online payment page, let us know and we’ll tell you how to locate it.

Take the next step

Want to learn more? Simply click on the topics at the top of the page.

And if you have any questions, please get in touch.

The Advanced Integrated Communication Program #xic, #xavier #institute #of #communications, #mumbai, #mass

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The Advanced Integrated Communication Program 2016 – 2017

Course Outline and Method:

The Advanced Integrated Communication Programme is a part-time post-graduate Course designed and meant specifically for working professionals. The programme focuses on different aspects of the Communication space where design and implementation will reflect success. It looks at the subject of Communications in an integrated manner where different parts of the field are not broken up but need to be consolidated to give the right impact. Effective Communication necessitates that all Marketing Communication elements like the Public Relations Campaigns, Sales Promotions and others must blend into the larger Marketing objective for the Client. This integration will ensure that the organization delivers a ‘One Voice – One Message’ Campaign and manage effective change through Communication.

Hence irrespective of which individual domain like Advertising or Media that practitioners work in, the resultant impact will always be larger when we look at the integration of all Communication alternatives. Hence this course addresses the practitioners of the Advertising, Marketing, Public Relations, Media, Production and similar domains.

The Course comprises 25 Modules. seminars and workshops consisting of a total of 200 sessions / 40 credits. This Module completion makes the student eligible for the Diploma. Students will have to attend week-end class, do assignments and projects which are research-based to enhance their understanding of the subject. A major part of the Programme shall be conducted from the basis of Practice to Theory and on the basis of Case Studies to drive the learning to participants who have good work experience.

Eligibility:

  • A Graduate in any discipline and Work experience of 2 years in a non-staff function (executive or supervisory function desired).
  • Organizational sponsorship for this program preferred but not compulsory

Class Timings (and Location):

  • Saturdays: 3.30 PM – 7.45 PM (4 hours contact sessions) and Sundays: 10 AM – 5 PM (6 hours contact sessions).
  • The program will be conducted over 200 sessions of 400 Hours in total.
  • The program shall be conducted in our State of the art facility at either the XIC Campus situated at the St. Xavier�s School campus or at The XIC Campus situated in St. Xavier’s College, both located at Dhobitalao, Mumbai

75% attendance is mandatory in each Module. This is a necessary criteria for successful award of the Diploma.

Participants will develop a holistic and mature approach to solve all Marketing Communication issues. The Integration of this type of a holistic nature will give organizations more sound solutions and better Campaigns. Employees of all Communication or related organizations largely stand to benefit from this approach and this program.

Course Content, No. of Sessions and Credits are subject to minor changes.
All modules in this course are obligatory. The Management reserves the right, as and when necessary, to
change the syllabus without prior notice.

Current Mortgage Rates in IN – Indiana FHA Mortgage #indiana, #mortgages, #in,

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Current mortgage rates in Indiana: HSH.com s FHA/VA Showcase

Choose from Refinance lenders in Indiana for FHA 30-year mortgage rates

The mortgage products on HSH.com are from companies from which QuinStreet may receive compensation. Compensation may impact where products appear on HSH.com (including the order in which they appear). QuinStreet does not include all mortgage companies or all types of products available in the marketplace.

Indiana Mortgages

FHA Loans are government insured loans from the Federal Housing Administration and are an attractive option for homebuyers who want to refinance.

For Indiana, 88 counties have an FHA loan limit at $271,050 and the remaining 4 counties at $365,700.

As of January 1, 2014, HUD approves new lower loan limits to take effect for FHA single-family loans. The current standard loan limit for areas where housing costs are relatively low will remain unchanged at $271,050. The new national-ceiling loan limit for the very highest cost areas will be reduced from $729,750 to $625,500. See the chart below for loan limits in your county.

Marketing Communication #emerson #college, #marketing #communication, #boston, #advertising, #social #media, #research, #bs,

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Marketing Communication

Become A Marketing Leader

Students and faculty give you a sneak peek at what you ll learn in the Marketing Communications program at Emerson College from the internship opportunities all over Boston to real-life experience in the classroom. Emerson keeps students current with today s industry trends.

How does a person’s cultural background influence his/her consumer behavior? Why does someone choose one brand of flavored water over another? What are the underlying elements of a successful product launch?

These are the kinds of questions you’ll be exploring—and answering—as a student in Emerson’s Department of Marketing Communication. Recently named #5 on the list of top 10 U.S. colleges to get a marketing degree, Emerson will have you working alongside faculty members who are also seasoned marketers. You’ll quickly learn how to apply sophisticated marketing principles in a variety of real-world contexts—from the arts, sports, and entertainment industries to consumer product companies and nonprofits.

While the knowledge and skills you’ll gain in the classroom are pivotal, some of the most valuable experiences and worthwhile collaborations you’ll have at Emerson will happen outside of class. Whether your interests are in strategic marketing, marketing communications, or entrepreneurship, Emerson’s Department of Marketing Communication offers you a curriculum uniquely designed to prepare you as a future marketing leader.

EZ-AD TV #in-store #digital #signage, #digital #advertising, #in-store #advertising, #product #advertisements, #product

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IN-STORE DIGITAL SIGNAGE SYSTEM

What do I need to run Digital Signage?

Any HDMI compatible flat screen TV will be just fine. This is most of the new TVs that you can purchase nowadays. We recommend a 40inch if you are mounting it on the end cap. Make sure you purchase a television with the least amount of features. You don’t need anything expensive the cheapest screen will work.

What type of TV works best for Digital Signage?

40inch Flat Screens fit the best on endcaps. We highly advise that you purchase the most affordable and simplest television available. No special features or hardware is required to run EZ-AD TV. We recommend you purchase a television that has the speakers on the bottom, sides or front, rather than the back which will glare to customers down the aisle.

How much does EZ-AD TV cost?

Each EZ-AD Media Player costs $150 (discounts are available for quantity orders). There is a monthly fee attached to the media player.

Is there a contract, cancellation fee or other hidden fees?

No, absolutely not. You can cancel at any time. You also have 30 days to return the EZ-AD Media Player for your full money back.

EZ-AD TV PLAYER

EZ-AD is a simple & inexpensive In-Store Digital Signage System. Simply plug our EZ-AD media player into any HD Television and start playing product advertisements & videos in seconds.

Want to learn more?

25 Free Low Cost Advertising Tips by Small Business Expert Tom Egelhoff

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25 Free Low Cost Advertising Tips

by Tom Egelhoff

(Tom’s FREE Podcast for this topic is available. – For More Info Click Here)

If there is one mistake small town businesses make more often than any other it’s, What ever is left over, we’ll use for advertising.

Marketing and advertising is an investment, not an expense.

I know it sure seems like an expense to me when I’m writing the check, but trust me it’s not.

Without enough money put aside for advertising your sales can go down and you suddenly have less and less for promotion.

When do you advertise the most? For most businesses it’s the first day of business.

Don’t you have a Grand Opening, balloons, flyers, ads, on-site radio stations, contests, and prizes?

Did the income from sales pay for that? No, it didn’t. You advertise most when you need business. You advertise more when you don’t.

An average cost of advertising is usually 1 to 5% of gross sales, which can vary according to location, local advertising rates, and industry. Car dealers need more advertising than funeral homes.

Before we get to the 25 tips let’s look at the basic strategies of successful advertising.

* In order to be successful, your advertising must provide a consumer benefit or solve a problem.
* That benefit or solution must be wanted by the consumer.
* The product or service you are offering must be tied directly to that benefit or solution.
* The benefit or solution must be distinctly communicated through medial advertising. In other words, be clear, forget the advertising glitz and make sure the message isn’t lost in the ad.

A small-budget advertiser doesn’t have the ”deep pockets to develop big advertising campaigns. Some time you need to break the rules to be noticed.

Avis did it by admitting they were Number 2 in the car rental business and that campaign took them from 6th place to second place.

When they stopped that campaign they dropped back to 6th again. In the past year they have gone back to it.

Budget conscious advertisers must achieve top results for their advertising dollar. Expand your dollars by adopting some creative techniques.

Here’s 25 tips I hope will help you.

  1. Radio, newspapers and magazine specialists will frequently give free help in developing an advertising strategy. Things like demographic information, money-saving ways to produce your ads etc.
  • Place your ads in off hours or in unusual locations for less. Many times you can still reach your target market with these spots.
  • Instead of a one-time big splash ad, be consistent with frequent small ads that work.
  • Monthly magazines sometimes have unsold ad space at the end of the month they will sell at a discount.
  • If you have an 800 number, put it in every ad for immediate response and feedback.
  • Try advertising consistently in the classifieds. These ads may draw more customers than more expensive display ads.
  • Can you barter for the cost of ad production? Maybe the newspaper needs painting in exchange for an ad about your paint store.
  • Piggyback advertising are the ads you receive with your Mastercard bill. Is there someone in your town that sends out a lot of bills? Can you put a small flyer in with their bills and split the postage? Or pay a small fee?
  • Split advertising costs with the people who sell to you. Vendors and manufactures are always looking for exposure. Let people know you carry their products and have the vendor pick up part of the ad cost.
  • Are there up front advertising discounts for cash?
  • Consider advertising in regional issues of national magazines. The costs are lower and you can still reach your target market. TV Guide is a good choice. It stays around for at least a week. Time, Newsweek, and US News and World Report may stay in local doctors offices for years.
  • Share ad costs with neighbor business. Video stores and Pizza parlors are natural partners. Have coupons to each others stores or share the cost of flyers.
  • Try reducing the size of your ad (not in the Yellow Pages) or length of your radio spots. A 60 second spot is not twice as much as a 30 second spot but you won’t get twice as many customers for a 60 over a 30. Going with small ads or shorter spots will allow you to do more ads which normally pulls more customers. It’s better to be there every day with small ads than every month with one big one.
  • Develop tight production controls to minimize the need to reject finished ads. The message is more important than the messenger. Don’t try to produce ads that win awards, produce ads that sell.
  • Who are your very best customers? Aim your ads to talk directly to people like them.
  • What will suppliers give you in the way of point-of-purchase materials. Posters, stand ups, handouts, etc. Some have excellent display racks you can use.
  • Some national chains like Coke and Pepsi provide outdoor signs for businesses. There are also indoor lighted signs you write on with special markers to advertise your special offers.
  • Can you sponsor a community event? A fun-run, golf tournament, or other event that will be well publicized in the community. Your name may not be prominently displayed but sometimes the positive exposure in the community will bring in new customers.
  • Small businesses can seldom afford saturation advertising. You must be selective in the media that reaches your customers. Pin your ad reps down and make them show you exactly how their media reaches your target audience.
  • Exploit the media you choose to the fullest. If your message is verbal, you don’t need TV. Use radio, billboards and newspapers to the fullest.
  • Consider direct mail. A letter and brochure before customer contact can increase business. An IBM study concluded that selling time can be reduced from 9.3 to 1.3 total hours with direct mail advertising. A Sales and Marketing Executives International Study showed salespeople went from eight orders per 100 cold calls to 38 orders per 100 when direct mail was used.
  • Try an editorial style ad. These are ads that look like actual stories in the newspaper. They will have advertisement at the top of the article. Develop a good headline, and 50% more people will read the article than would read an ad of the same size.
  • You can’t match larger competitors dollar-for-dollar but, you can use unusual approaches (like the Avis idea above), color, music, slogans, humor (be careful here), or media selection to win your market away from the big guys.
  • Due to the high costs of conventional advertising on, radio, TV, newspapers, many cost conscious business have been forced to look for lower cost methods. Can you advertise on parking meters, taxi boards, balloons, blimps, and grocery shopping carts. Community bulletin boards, movie ads, and weekly newspaper shoppers.
  • Key your ads. Put something in the ad that will let you know which media it came from. On coupons, put a code that will record the paper and date of the ad. In radio or TV, have them mention the ad to get the discount. Ask every customer how they found you.
  • Plan for a rainy day. During the year put a small amount aside each month for emergencies. You never know when you’ll need to react quickly to whatever the competition is doing. You must be able to capitalize on breaking national events or news regarding your industry. If negative things happen in your industry you may need to respond quickly to make sure the right message is presented.
  • Always give the customer more than you promised and more than they expected. This is tip number 27 of the 25 we advertised. Maybe this last one is the one you needed.
  • I hope these tips will help your business grow. Not all may be relevant to your particular situation. Hopefully, they will illustrate the importance to plan and control your advertising budget.

    Listen in on Tom’s weekly radio show Open For Business on AM 1450 KMMS Radio, Bozeman.
    Have a business question for Tom? Click here to get Tom’s advice for free.
    Stay up to date on business issues. Join Tom’s Blog.

    This article may be reproduced for your non-profit group or organization provided it is not altered in any way and the following is attached:

    Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise Promote Your Business Or Service In A Small Town. and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271

    Would you like Tom Egelhoff to speak at your business function or convention?
    Click here for information, topics and pricing.

    About call reporting – AdWords Help #advertising #call #tracking

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    About call reporting

    Call reporting—which runs on Google forwarding numbers—lets you measure the performance of your call extensions and call-only ads. You can track details like call duration, call start and end time, caller area code, and whether the call was connected. You also can count phone calls of a specified duration as conversions and use automated bidding strategies to increase the likelihood of conversions.

    How it works

    Call reporting—which is only available on the Search Network—uses Google forwarding numbers to measure the performance of your call extension or call-only ad. When you turn on call reporting, we’ll assign a Google forwarding phone number to your ad. That way, you’ll be able to see the details of your calls, and count them as conversions.

    Here’s what happens when your ad runs with call reporting:

    1. A customer taps your ad to call you. You’re charged for a click—the same CPC as if the customer were clicking on an ad that goes to your website.
    2. The call goes to your business. Customers’ calls get routed through a Google forwarding number, which allows you to gather data about the call. So you can see who’s calling you, caller ID still works for calls routed through Google forwarding numbers (except in India).
    3. You can review data about all the calls from your ads and optimize your campaigns based on that information.

    Example

    A travel agent notices that she’s gotten more calls since adding call extensions, and wants to better understand this phone traffic. She turns on call reporting. Reviewing the data, she sees calls lasting more than two minutes tend to lead to sales, so she chooses to count those calls as conversions. Later, she sees that her conversions are coming from callers in the 717 area code, so she decides to target her ads to the corresponding region.

    About phone numbers

    Whenever possible, Google forwarding numbers will share the same area code or prefix number as your business. Otherwise, a local number area code or prefix for your geographic region will be used instead. In some cases, a local Google forwarding number may not be available. When this happens, your ad will show a toll-free Google forwarding number instead. Google forwarding numbers are either toll-free, equivalent to a local number, or a local number.

    Important: Since Google forwarding numbers associated with your call reporting are property of Google, they can change or be reassigned. For that reason, you can’t use your Google forwarding number outside of call reporting and website call conversion tracking .

    Call reporting and performance

    Google forwarding numbers may not show with desktop ads if your ad group isn’t getting a minimum number of clicks in a 4-week period. Your business phone number will be shown in that case. (There’s no minimum requirement for ads on mobile.)

    AdWords shows call extensions only when you meet certain criteria. Learn more

    Countries where Google forwarding numbers are available

    Google forwarding numbers are currently available in the following countries: