E-Commerce Advantages #e-commerce #overview, #e-commerce #applications, #e-commerce #constraints, #e-commerce #business #models, #e-commerce


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E-Commerce – Advantages

E-Commerce advantages can be broadly classified in three major categories:

Advantages to Organizations

Using E-Commerce, organization can expand their market to national and international markets with minimum capital investment. An organization can easily locate more customers, best suppliers and suitable business partners across the globe.

E-Commerce helps organization to reduce the cost to create process, distribute, retrieve and manage the paper based information by digitizing the information.

E-commerce improves the brand image of the company.

E-commerce helps organization to provide better customer services.

E-Commerce helps to simplify the business processes and make them faster and efficient.

E-Commerce reduces paper work a lot.

E-Commerce increased the productivity of the organization. It supports “pull” type supply management. In “pull” type supply management, a business process starts when a request comes from a customer and it uses just-in-time manufacturing way.

Advantages to Customers

24×7 support. Customer can do transactions for the product or enquiry about any product/services provided by a company any time, any where from any location. Here 24×7 refers to 24 hours of each seven days of a week.

E-Commerce application provides user more options and quicker delivery of products.

E-Commerce application provides user more options to compare and select the cheaper and better option.

A customer can put review comments about a product and can see what others are buying or see the review comments of other customers before making a final buy.

E-Commerce provides option of virtual auctions.

Readily available information. A customer can see the relevant detailed information within seconds rather than waiting for days or weeks.

E-Commerce increases competition among the organizations and as result organizations provides substantial discounts to customers.

Advantages to Society

Customers need not to travel to shop a product thus less traffic on road and low air pollution.

E-Commerce helps reducing cost of products so less affluent people can also afford the products.

E-Commerce has enabled access to services and products to rural areas as well which are otherwise not available to them.

E-Commerce helps government to deliver public services like health care, education, social services at reduced cost and in improved way.


Business to Business Marketing Mix #business #to #business #marketing #mix, #b2b #marketing


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MSG Management Study Guide

Business to Business (B2B) Marketing Mix

Organization A sells office files, notepads, and all sorts of office stationery to organization B, C and D. Organization A does not deal with Peter – an end-user who would like to buy two pencils for his son Tom. Business to business marketing refers to the transaction of goods and services between businesses.

Marketing mix helps to determine the unique selling points (USPs) of a brand. Marketing mix goes a long way in determining how an organization s products and services are different from the competitors.

Marketing mix is synonymous with four Ps

  • Price
  • Place
  • Promotion
  • Product

Business marketing is not everyone s cup of tea. One needs to understand that there is absolutely no room for emotions in business buying. Keep yourself in the client s shoes. He has all the rights of being choosy and selective; after all he would be investing in your organization.

Product

Offer something of value to your client .

If you want to purchase a laptop for one of your family members, would you simply go and pick up any brand available in the market? The answer is NO.Infact nobody does that. Similarly business buyers also invest in something which would yield higher profits. The products must have right features and should stand out. Never under estimate your client. Your client will definitely find out what your competitors are offering.

Your product must look good and function as per the requirements of the buyer.

Organization Z sells bulk SMS service to Organization X (An educational institute) which further uses the service to send text messages to existing students and also to potential admissions. Organization X has a database of around 50,000 students (including existing and new students) where as the bulk SMS service by Organization Z can send text messages to only 10,000 students and not more than that.

Do you think Organization X would invest in Organization Z S Services? Obviously NO.

Every organization must take into consideration the following two points:

Appearance of the product (Packaging, how the product looks?)

Function of the product (must cater to the needs of the client)

Price

Business buyers generally pay more prices than individual consumers as they purchase in bulk. Business marketers must know how to structure their pricing, provided their brand is strong.

Promotion

Promotion refers to methods of communication, a business marketer uses to promote his brand among his clients. Remember your brand must stand apart from the rest. You really need to interact with your clients well. Promoting one s brand successfully increases the sales and eventually earns profits for the organization.

Brands can be promoted through business meetings, web meetings, e-mails, circulating newsletters, brochures, pamphlets and so on. Organize trade shows and invite all your potential and existing clients on a common platform. Give a nice demonstration of your products and services. Interact with your clients as much as you can. Don t let them go with a single doubt in their mind. Do not forget to collect their business cards. You will definitely need their contact details later for follow ups.

Place

It always pays to provide the products and services at the right place which is convenient and easily accessible for the client.

Previous Article


B2B Features in Magento #b2b #features #in #magento,b2b #features,,b2b,b2c,b2c #features,magento #b2b,magento #b2c


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Webinar – B2B Features in Magento

Date- 28 th August 2014

Topic of Discussion

B2B Features which can be easily implemented within Magento eCommerce

Points Covered in the Event

Most of we know that Magento supports B2C Business through its default features. But as we know B2B are also equally gaining pace in every organization to manage Distributor/Reseller Channel. So in the webinar we have discussed what B2B Features can be incorporated within Magento to make it suitable for B2B Business, features like:

  • Multiple User Login against a Customer Company
  • User Roles and Order Approval by Finance Manager of each Customer Company
  • Credit Limit against a Customer Company
  • Adding Purchase Order Copy while placing Orders
  • Sales Employee Login to manage Customer Organizations
  • Customer Organization Specific Product Catalog

Presentation Shown

Video Recording of the Webinar Session

Questions and Answers

Is the module compatible with Magento Enterprise?

Yes, it is fully compatible with Magento Enterprise up to the latest version.

Which Magento Community edition does this Magento B2B Module supports?

The module is compatible with Magento Community Edition 1.5 to the latest 1.9 version.

Does Financial Approver get notification email when there is a Purchase Order needs approval?

Yes, different user roles can be defined within the Admin Panel controls of this module. So the Approver will get notification email for approval as well as the Financial Manager will also get a notification email.

Is it open source?

No, this module is not Open Source. This will be encoded using ionCube and license of this module is based on Per Magento Installation.

Does your module support web services to maintain some of the info such as company, addresses, etc.?

Yes, the module has some custom web services which can be used in third party system integration. In fact the same module has been used in several of APPSeCONNECT Magento and SAP Business One/MS Dynamics NAV Integration Projects to support B2B.

In an integrated environment (with a backend ERP system) we would upload maintain addresses from the ERP solution. Is there a code field/natural id which can be set to identify the address?

Customer ID of the ERP system can be used as the Identifier in Magento in this case. We prefer to use default id fields because that avoid complex customizations.

Does this module sync with SAP B1?

Yes this can be integrated with SAP Business One through our integration platform APPSeCONNECT .

Where you can filter products by category per customer, is it possible to filter products by manufacturer per customer?

Customer Specific Product Catalog feature is available, where you can set category/s against companies. Only the Contact Person of those companies can see these Product Categories. Products by Manufacturer per customer is not available as default feature, but can be done as customization.

Does this webinar include the seller as customer who sell their products on your Magento commerce website?

No, this module not meant to support Sellers as customers.

Do you have a demo site available for the end user?

Yes, if anybody needs a Hands on Experience on this module, we can provide the module in our demo website or as a Trial version in your Magento Test/Staging website.


Targeted Email Lists, Multichannel List Managers, List Brokers, Database Appends, Email Marketing


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