DIGITAL MARKETING COURSE ONLINE
The world in now online and popularity of Digital Marketing is increasing day by day. Every established company or a startup needs a Digital Marketing expert – which has made Digital Marketing one of the most sought after skills.
ONLINE DIGITAL MARKETING COURSE
At present, all the functions in business involve digital platforms. That’s why every individual demands the basic knowledge & techniques which are being used commonly in digital marketing. It is one of the most economical and beneficial skills you can acquire nowadays. This course has been designed to meet the expanding needs for Marketeers who are skilled in the utilization of a unique blend of technology using search engine tools & social media channels.
Digital Marketing Course Details:
As the name suggests, digital marketing can be termed as an approach, a strategy, or a branding and marketing exercise using digital platforms. Digital Marketing is the promotion of your brand, product or service online. It includes many channels namely SEO, Email Marketing, Social Media Marketing, Pay per click and Affiliate Marketing.
Following topics are covered in the Online Digital Marketing course by EduPristine:
Introduction To Digital Marketing:
- Planning Digital Marketing Campaign
- Website Planning and Development
- Essentials of a website
- Fundamentals of Google analytics
- Monitoring bounce rate
- Tracking conversions
- Monitoring Traffic Source Performance
- Monitoring Visitor behavior
- Setting up Dashboards
Search Engine Optimization:
- SEO Strategy
- Tools to find keywords (paid & free)
- Keyword research
- Planning SEO of a website
- On Page Optimization
- Off Page Optimization
- Google Search Console
- Content Marketing
Search Engine Marketing:
- Online advertising & Ad Networks
- Introduction to Google AdWords
- Keyword Research
- Creation of Search Campaigns
- Writing Compelling Ad Copies
- Creation of Effective Campaigns and Ad groups
Search Engine Marketing:
- Display Campaigns
- Tracking & measuring ROI of online advertising
- Optimizing Ad Performance
- Strategy of allocate funds to various online advertising platforms
Strategy for Social Media Marketing:
- Defining the communication strategy
- Setting up brand presence
- Social Listening
- Engaging with followers
- Facebook Marketing
Social Medial Marketing
- Essentials of Writing a good email
- Using Opt-in
- Segmentation of subscribers
- Scheduling sending frequency
- Email Service Provider
- Split testing and A/B testing of campaign
- Monitoring Email Campaign
- Post Campaign Strategies
- Going mobile & Competitor Benchmarking
- Affiliate/Ecommerce Marketing
- Setting up a lead management system
- Landing Pages Optimization
- Conversion Rate Optimization
- Growth Hacking
- Apply all the learnings of the course on one of the assigned websites and create a future actionable plan
Lectures were very informative and on par with the current times. Approachable lecturers and lively environment has aided in making the course a memorable one. This course will certainly help everyone looking to make big in the Digital Industry.
The Structure of the digital marketing course online is understandable and well-organized. This course is a great foundation for Digital Marketing jobs, which makes it a course worth looking out for. The Staff is co-operative, hence making it easy for us to grasp the nitty-gritties of Digital Marketing through their practical approach. I strongly recommend people to take this course..
Trained employees from the following corporates
Many companies agree that it’s a effective strategy to train their employee in Digital Marketing for better ROI. Following are the top industries and Companies which trained their employees to improve their skills and efficiency.
- Bennett coleman and co.
- Haworth India Pvt.ltd
- Max life insurance
- Reliance communication ltd.
- Oxford Brookes University – IIMT
- The Body Shop India
- Birla White (Aditya Birla Group)
- Tech Mahindra Business Services Pvt. Ltd.
- Ogilvy Mather
- Meru Cab Company Pvt. Ltd.
- Sahara Worldwide Ltd.
- Tata Consultancy Services
- Kotak Mahindra Bank
- Business Standard Ltd
- Netcore Solutions
- Renaissance Holdings Developers (P) Ltd
- London School Of Commerce
- KidZania India
- Times Of India
- Tata Sky Ltd
- Emirates Airlines
Online Digital Marketing Training by EduPristine
Live Online Classes are being conducted using professional grade IT conferencing system from Citrix. The students can interact with the faculty in real-time during the class using chat and voice. The students will be required to install a light-weight IT application on their device which could be a laptop, desktop, tablet or a mobile. Citrix supports Windows, iOS operating system and recommends an internet speed of 1 MBPS at the user’s end.
Digital Marketing Career
It is believed that Digital Marketing is the most demanding job roles of the marketing mix nowadays. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence.
According to LinkedIn, SEO/SEM Marketing is one of the top 10 skills that can get you hired globally. There is a huge shortage of specialized professionals. Digital Marketing is here to stay and everyone wants to be a part of its future. After completing digital marketing training you can work in the following digital marketing job roles
- Digital Marketing Manager
- SEO Manager
- SEM Specialist and Digital Sales Executive
- Content Manager
- Social Media brand manager
- Email Marketing Specialist
- Mobile Marketing expert
- Web Analytics Executive
The average salary for a Digital Marketing Manager is 4 to 5 lakhs per annum. Most people move on to other job roles of digital marketing if they have more experience in this field. The highest paying skills associated with this job are Strategic Marketing, Online Marketing, Social Media Optimization, Google Analytics, and Search Engine Marketing (SEM).
Digital Marketing Course Highlights of EduPristine
Live Virtual Classroom
Webinar(Live Virtual Classes) covering all topics. Learn from Digital Marketing Industry Experts and Prepare yourself for Google certification
Topic Wise study material in the form of Presentation and Case Studies
Quiz/Assignment with detailed answers and explanation
Doubt solving forum to interact with faculty & fellow students
Login id and password validity for a year.
Prepare yourself for Digital and Google certification.
Participants get placement assistance after successful completion of the course.
24×7 Online Access
24×7 Access to Course Material (Unlocked Excel Models, Presentations, etc.)