#hospice marketing ideas
Tag Archives: hospice marketing ideas
May 6, 2015 10:11 am
Almost a Third of ‘Crossover’ Patients Who Used Hospice in Both Nursing Homes and Non-Nursing-Home Settings Had LOS Greater Than Six Months, New Study Finds
Hospice patients in nursing homes have longer hospice stays compared to individuals living in the community. But, the number of days on hospice was significantly higher for ‘crossover’ patients, who used hospice in both settings, a new study has found. Third of ‘Crossover’ Patients
Marketing and Referral Resources For Hospice Managers
There are ways that hospice executives can incorporate effective marketing and outreach strategies into the day-to-day tasks of their employees and still manage to stay under budget. Marketing Resources For Hospice Programs
Increase Referrals to Your Hospice By Marketing to Middle-Aged Women
Referrals to hospice are an ongoing issue and top task for hospice senior executives, we have learned from hospice professionals over the years. A proven way to boost your hospice program’s referrals is to specifically focus on women. How to Increase Referrals to Your Hospice
Vermont VNA Seeking to Identify Causes of State s Low Hospice Utilization Rates
Discovering the reasons behind why the state of Vermont has low hospice utilization is the focus of a study that was expected to begin this Spring.
The aim of the study, lead by the VNA of Chittenden and Grand Isle Counties (VNA) is to “better understand the reasons behind Vermont’s low hospice utilization.” Vermont s Low Hospice Utilization Rates
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October 4, 2013 12:55 pm
How to Market Your Hospice: Proven, Practical Strategies and Tactics That Work Best is a free report available for immediate download.
Today hospice and palliative care professionals recognize that marketing is an integral part of building community awareness, increasing referrals, and increasing census and the use of hospice services.
The report, prepared by the hospice letter editorial team, takes the reasonable,
practical and `doable marketing strategies and tactics
that veteran hospice professionals have shared with us based on their experiences and results.
The report is based on proven strategies and steps from Veteran hospice administrators, directors and professionals who freely offered their insight and advice that has been included in this special report.
Discover the marketing strategies outlined in the report include Increasing Physician Hospice Referrals: Marketing and Outreach Strategies That Work Best, Best Practices in Hospice Marketing, what hospice professionals need to know to Improve Hospice Marketing Efforts, and how to Build On Your Strengths.
The free report is available for immediate download. There is no cost or obligation to receive the information.
Our hospice news and information has been published monthly since 1979. We cover the top news, trends and developments and current challenges facing hospice executives, including legislative developments, the average length of stay, Medicare and Medicaid reform, end-of-life care, managed care plan contracting, physician relations, and provider networks.
September 9, 2013 9:12 am
What is your bedrock platform?
Although it may sound like something out of the Stone Age, this is actually a very important question for any business in the 21st century, and one clarified by Webmaster and Research Scientist Tasha Beauchamp, the presenter for a training webinar Three Top Internet Marketing Strategies for Hospice, hosted by hospice letter .
During the program Beauchamp coached listeners on the best ways for their hospice or palliative care organization to maintain a strong online presence.
I think the two things that really make the Internet different and powerful as a media are the interactivity: the ability for the publisher and the viewers to talk back and forth with each other; and the searchability: the ability for you to be found through Google or one of the first [search] engines, said Beauchamp.
The Internet is accessible 24 hours a day, seven days a week, and doesn’t take holidays. Things posted on the Internet have a permanence, emphasized Beauchamp. These are the benefits and dangers of this medium.
The initial stage of a hospice website, for most, is modeled off of the organization’s brochures, she said. It’s a good way to put information out, but even with the inclusion of a video or another feature, websites may not be utilizing the full potential of user interactivity.
Ask for input, use e-mail links, forms and surveys, urged Beauchamp. If there is a call to action, that’s definitely interactivity and that is really making your website perform. So where I’ve seen this, and [it’s] very wisely improving with hospices, is the online donation.
Beauchamp encouraged hospice professionals to keep in mind that with the Internet, you also have a pre-qualified audience: people looking at your online materials because they already have an interest in your area of expertise, unlike TV or radio where your message is reaching people who may not be really interested in what you’re offering, and you’re paying for that.
Also, keep in mind your pre-hospice audience: people who may not even recognize their hospice need until they review educational reference materials or resources available on your site. That’s content marketing, said Beauchamp.
Reaching For Referrals
Especially for those concerned with earlier referrals, Continue reading
So you ve been asked to speak before a local community group. Stage fright or opportunity?
Psst: it goes with your job, In fact its job 1, spreading hospice awareness in your community.
Here are some tips from a veteran hospice community relations professional Mary Lou Dahms, director of marketing and public relations at the Hospice of the Red River Valley: Continue reading
December 7, 2011 3:10 pm
Funds for marketing hospices have generally been down because of the nation s economy. As a result there has been a decrease in donations and fundraising participation.
In response to these developments, 60 percent of hospice survey respondents told us they had changed their marketing efforts or activities in the face of the economic climate.
“Thinking with a business mindset, hospices can stand out byusing specifics, rather than generalities;being aware of your program’s strengths and weaknesses can improve hospice marketing efforts; marketing your hospice without breaking the bank; defining the role of staff in hospice marketing and discovering best practices in hospice marketing” are among just a few of the ways your hospice’ marketing efforts will be successful.
Source: Hospice Marketing Strategies: Real-World Ideas To Improve Your Bottom Line and Increase Business, 3rd Ed. http://www.healthresourcesonline.com/hospice/wp1.htm
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Unlocking the Secrets to Timely Hospice Referrals
Details on how some hospices are successfully increasing referrals by demonstrating what sets them apart; and the creative yet practical hospice marketing strategies that help increase referrals. Get answers to questions like how to deal with the main problems associated with increasing hospice referrals. Please click on this link: https://www.healthresourcesonline.com/hospice-management/unlocking-the-secrets-to-timely-hospice-referrals-in-pdf-format.html
Hospice and Palliative Care News Continuing hospice letter founded in 1979