Hotel Digital Marketing Consultation #hospice #rn

#cheap motel


Why You Need Social Media

Your online presence can have a direct impact on revenue.

As a business owner, you want to know how your efforts can affect your bottom line. While it is important to have an active social media profile to manage your message and interact with guests, properly managed social media can also drive traffic to your website to make OTA fee-free direct bookings. The numbers show that social media can help drive traffic to your website, increase occupancy, and boost revenue.

Social Increases Website Traffic

People are no longer only finding your website through search results. By the end of 2014, almost 1/3 of all website traffic was referred from social media websites, and a quarter of all website traffic came from Facebook alone.

Social Media also acts as a channel for word-of-mouth. Over 50% of travelers have changed their travel plans after consulting social media that s a conversation you want to be involved in. At a time when 1/3 of leisure travelers and 1/2 business travelers prefer to book with OTAs, you need to be harnessing the potential referral traffic from social media.

How to Manage Bad Hotel Reviews

89% of travelers say reviews are influential when choosing where to book.

It’s a tough reality that all hoteliers must face: chances are, if you find your property on your city’s TripAdvisor hotels listing, you’ll probably find a bad hotel review written about you. Of course, your knee-jerk reaction is to defend your property, service, cleanliness, or whatever else was critiqued. Before you log in to any hotel review sites to respond, consider these lessons to help manage your online reputation.

Review responses are for future travelers, not just the original reviewer.

Although your response is being written to the review-writer and acknowledging their experience and comments, think of your response as a billboard advertising your brand’s attitude. There’s a chance the initial reviewer may read it and feel better that their thoughts were taken into consideration. However, it’s the users that are considering traveling to your property who you’re trying to win over with your response. They’re browsing Yelp, TripAdvisor, and Google Hotels to find out what past guests have experienced at a hotel. Use your review responses to win them over.

Avvio – Hotel Booking Engine Provider, Web Design, Digital Marketing #what #is

#online hotel reservations


The premium booking platform for hotels

we guarantee growth in direct business through our booking engine

Our highly advanced, cloud-based eCommerce booking platform comprises of a smart and responsive booking engine, Channel Manager, AB testing capability, a user-friendly CMS and integrations with all key third party technologies, including connectivity to Metasearch channels, property management systems and more.

As a world-class booking engine provider, we design our product and service set to cater to the ever-evolving needs of leading hotels across Ireland, the UK and North America, delivering outstanding performance in direct revenue growth.

Supporting services, delivering excellence

bespoke hotel web design digital marketing distribution consultancy

Avvio’s unyielding focus centres on delivering direct revenue growth. Our supporting services are designed to help improve conversion rates through your hotel’s booking engine by delivering higher volumes of visitors that are more inclined to ‘Book Direct’.

Our booking platform is supported by a suite of services – including digital marketing for hotels, responsive website design, analytic insights and revenue management consultancy – to offer you an all-in-one, fully-supported solution.

We’re proud to partner with hundreds of hotels.

We’re delighted with the growth we’ve seen since moving to Avvio. Our direct revenue was up more than four fold at the end of year one.

Pradeep Gurtata, Director, Blakemore Hyde Park

Transcend Hospice Marketing Group – Marketing Plans #hotel #deal

#hospice marketing plan


Strategic Hospice Marketing Plans

Define Your Marketing Strategy and Connect to Those Who Need Your Hospice and Palliative Care the Most

Your unique blend of experience, expertise and compassion for hospice and palliative care creates opportunities to reach families in meaningful ways your competition isn’t. Based on thorough market research specific to your area and our avid focus on the needs of your hospice audiences, we partner with you to create your strategic hospice marketing plan – one that helps fulfill your mission and builds toward your business goals by creatively resonating with your patients’ emotional, spiritual and physical needs.

Less than 10% of consumers can name a single differentiating factor of any hospice. We can help you change that.

Through our research, we’ve learned consumers have a very generic view of hospice. We step up to specify distinct hospice marketing strategies that educate family healthcare decision makers about the unmatched, very personal benefits of your skilled long-term illness and end-of-life care.

Want to see how this passionate know-how has benefited our hospice and palliative care partners? Explore our portfolio of work.

“Nationally, only 10.4% of hospice admissions come from family/self referrals. Hospices who target this segment reach a vital audience their competitors are likely paying little attention to. Transcend can help you stay ahead of your competition with this strategy – one that has proven to increase ADC, LOS and revenue.”

Stan Massey, Partner/Chief Branding Officer,
Transcend Hospice Marketing Group

Email Marketing, Social Marketing – SMS Marketing, Vision6, easy email marketing.#Easy #email


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About Pardot #act #on #marketing #automation


About Pardot

Pardot, B2B marketing automation by Salesforce, offers a marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns.

As an integral part of the Salesforce family. Pardot is committed to staying on the front lines of innovation, helping companies to exceed their revenue goals, better align their sales and marketing teams, and accomplish more with the resources they already have in place. Backed by the promise of one of The World’s Most Innovative Companies. Pardot customers can feel confident that they will always be on the cutting edge of marketing technology.

At Pardot, we focus on supporting the needs of B2B organizations of every size, with a growing client base ranging from small and mid-sized businesses to divisions of large enterprise organizations. Pardot’s services and support team has members located across the globe, ensuring around-the-clock support for customer needs.

Ready to see how Pardot can help your marketing and sales teams work together and win together? Speak with a Pardot representative to learn more .

The Pardot Culture

We take pride in our company culture (not to mention our ping pong skills). While a fully-stocked fridge, a foosball table, and a flexible telecommute policy may seem like they don’t belong at the top of any company’s priority list, we firmly believe that investing in our employees is the best way to foster a productive, results-oriented work environment.

The Pardot hiring process focuses just as intently on culture as it does on skills, meaning that Pardot employees all share the same positive, self-starting, and supportive attitude. By ensuring that each new employee is not just talented but a team player, Pardot is able to maintain a cooperative and amenable work environment that translates into a better customer service experience for clients.

Interested in being a part of the Pardot team? We don’t blame you! Check out our careers page for open positions.

Recent Posts

Email Marketing, Social Marketing and SMS Marketing #email #marketing,e-mail #marketing #software,email #newsletters,australian


Send better emails with ezymsg email marketing solutions

ezymsg is an online database management service and email marketing agency solution that helps businesses to market their products and services more effectively to the most appropriate target audience. If you’re looking to send email newsletters, press releases, bulk email product updates or all of the above, our custom-designed, direct email marketing templates, real-time response trackers and user-friendly features ensure you impress your audience and grow your business. As one of the leading Australian email marketing companies with over 11 years experience, we re committed to delivering email marketing services that get results enquire about our effective marketing software solutions today.

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Avangate – Selling Software Online Globally, online marketing companies.#Online #marketing #companies


Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach

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FocalPoint’s design and support team. the best I’ve ever worked with

FocalPoint is the most flexible and powerful system I have seen, and by far the best back office I have ever used. The FocalPoint team is very capable and responsive to ongoing changes, tweaks, and enhancements. I would highly recommend FocalPoint and the FocalPoint team to any organization or company looking for a powerful, flexible and state-of-the-art self-replicating
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Amazing 33% productivity increase

FocalPoint provides just an unbelievable advantage. I see an increase in productivity by 33% and amazing results from the field. I truly believe that it is one of the foremost reasons for our success. FocalPoint is easy to introduce to newbies and they get it. It’s easy to learn and get around. Plus it has all the unique features we want integrated all in one location!

Matt Rettick – Financial Advisor & Karatbars Leader

The perfect partner to support our affiliates around the world

Our internet/website business was growing by leaps and bounds, and we knew we needed a more robust platform that offered better technology, tracking and user-friendly features, as well as a system that could be updated and changed at a moment’s notice. Thank goodness a good friend of mine referred me to FocalPoint! We now have an amazing looking website and platform that has a 21st century look and feel to it, as well as offering the latest in tracking technology we’ve needed for a long time. We license our Gold Market Advisor system to affiliates around the world, so it was important to us to partner with the right company, and FocalPoint was that company!

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Hospice marketing ideas #motels #that #allow #dogs

#hospice marketing ideas


Tag Archives: hospice marketing ideas

May 6, 2015 10:11 am

Almost a Third of ‘Crossover’ Patients Who Used Hospice in Both Nursing Homes and Non-Nursing-Home Settings Had LOS Greater Than Six Months, New Study Finds

Hospice patients in nursing homes have longer hospice stays compared to individuals living in the community. But, the number of days on hospice was significantly higher for ‘crossover’ patients, who used hospice in both settings, a new study has found. Third of ‘Crossover’ Patients

Marketing and Referral Resources For Hospice Managers

There are ways that hospice executives can incorporate effective marketing and outreach strategies into the day-to-day tasks of their employees and still manage to stay under budget. Marketing Resources For Hospice Programs

Increase Referrals to Your Hospice By Marketing to Middle-Aged Women

Referrals to hospice are an ongoing issue and top task for hospice senior executives, we have learned from hospice professionals over the years. A proven way to boost your hospice program’s referrals is to specifically focus on women. How to Increase Referrals to Your Hospice

Vermont VNA Seeking to Identify Causes of State s Low Hospice Utilization Rates

Discovering the reasons behind why the state of Vermont has low hospice utilization is the focus of a study that was expected to begin this Spring.

The aim of the study, lead by the VNA of Chittenden and Grand Isle Counties (VNA) is to “better understand the reasons behind Vermont’s low hospice utilization.” Vermont s Low Hospice Utilization Rates

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October 4, 2013 12:55 pm

How to Market Your Hospice: Proven, Practical Strategies and Tactics That Work Best is a free report available for immediate download.

Today hospice and palliative care professionals recognize that marketing is an integral part of building community awareness, increasing referrals, and increasing census and the use of hospice services.

The report, prepared by the hospice letter editorial team, takes the reasonable,
practical and `doable marketing strategies and tactics
that veteran hospice professionals have shared with us based on their experiences and results.

The report is based on proven strategies and steps from Veteran hospice administrators, directors and professionals who freely offered their insight and advice that has been included in this special report.

Discover the marketing strategies outlined in the report include Increasing Physician Hospice Referrals: Marketing and Outreach Strategies That Work Best, Best Practices in Hospice Marketing, what hospice professionals need to know to Improve Hospice Marketing Efforts, and how to Build On Your Strengths.

The free report is available for immediate download. There is no cost or obligation to receive the information.

Our hospice news and information has been published monthly since 1979. We cover the top news, trends and developments and current challenges facing hospice executives, including legislative developments, the average length of stay, Medicare and Medicaid reform, end-of-life care, managed care plan contracting, physician relations, and provider networks.

September 9, 2013 9:12 am

What is your bedrock platform?

Although it may sound like something out of the Stone Age, this is actually a very important question for any business in the 21st century, and one clarified by Webmaster and Research Scientist Tasha Beauchamp, the presenter for a training webinar Three Top Internet Marketing Strategies for Hospice, hosted by hospice letter .

During the program Beauchamp coached listeners on the best ways for their hospice or palliative care organization to maintain a strong online presence.

I think the two things that really make the Internet different and powerful as a media are the interactivity: the ability for the publisher and the viewers to talk back and forth with each other; and the searchability: the ability for you to be found through Google or one of the first [search] engines, said Beauchamp.

The Internet is accessible 24 hours a day, seven days a week, and doesn’t take holidays. Things posted on the Internet have a permanence, emphasized Beauchamp. These are the benefits and dangers of this medium.

The initial stage of a hospice website, for most, is modeled off of the organization’s brochures, she said. It’s a good way to put information out, but even with the inclusion of a video or another feature, websites may not be utilizing the full potential of user interactivity.

Ask for input, use e-mail links, forms and surveys, urged Beauchamp. If there is a call to action, that’s definitely interactivity and that is really making your website perform. So where I’ve seen this, and [it’s] very wisely improving with hospices, is the online donation.

Beauchamp encouraged hospice professionals to keep in mind that with the Internet, you also have a pre-qualified audience: people looking at your online materials because they already have an interest in your area of expertise, unlike TV or radio where your message is reaching people who may not be really interested in what you’re offering, and you’re paying for that.

Also, keep in mind your pre-hospice audience: people who may not even recognize their hospice need until they review educational reference materials or resources available on your site. That’s content marketing, said Beauchamp.

Reaching For Referrals

Especially for those concerned with earlier referrals, Continue reading

So you ve been asked to speak before a local community group. Stage fright or opportunity?

Psst: it goes with your job, In fact its job 1, spreading hospice awareness in your community.

Here are some tips from a veteran hospice community relations professional Mary Lou Dahms, director of marketing and public relations at the Hospice of the Red River Valley: Continue reading

December 7, 2011 3:10 pm

Funds for marketing hospices have generally been down because of the nation s economy. As a result there has been a decrease in donations and fundraising participation.

In response to these developments, 60 percent of hospice survey respondents told us they had changed their marketing efforts or activities in the face of the economic climate.

“Thinking with a business mindset, hospices can stand out byusing specifics, rather than generalities;being aware of your program’s strengths and weaknesses can improve hospice marketing efforts; marketing your hospice without breaking the bank; defining the role of staff in hospice marketing and discovering best practices in hospice marketing” are among just a few of the ways your hospice’ marketing efforts will be successful.

Source: Hospice Marketing Strategies: Real-World Ideas To Improve Your Bottom Line and Increase Business, 3rd Ed.

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Unlocking the Secrets to Timely Hospice Referrals

Details on how some hospices are successfully increasing referrals by demonstrating what sets them apart; and the creative yet practical hospice marketing strategies that help increase referrals. Get answers to questions like how to deal with the main problems associated with increasing hospice referrals. Please click on this link:

Hospice and Palliative Care News Continuing hospice letter founded in 1979

Blockbeta Marketing – Seattle Marketing Consultant #small #business #marketing,digital #marketing,retail #marketing


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eBrandz was by far the most responsive and professional Internet Marketing company I have worked with and I have worked with all the top ones. They are a dream to work with, not to mention that are very good at SEO which was most of my work.

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Their tenacious attitude to accomplish the goals set for our brand has been met every single time. We look forward to see what the future holds as we grow and expand our brand.

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I did some homework and found them via their own SEO work. I just re-upped with them for 6 more months. I’m on the first page google and bing with most of the keywords. We are in a competitive market. Bottom line: I’d refer them to my kids!!

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eBrandz has been our SEO partner for several months now and they have been excellent to work with. Our keywords have moved higher each week and we are beginning to receive more web inquiries for our services.

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Customer Loyalty & Reward Program Marketing Solutions · KickBack Rewards Systems #customer


Customer Loyalty & Reward Program Marketing Solutions That Work!

Once I started carrying the KickBack Points card, I started shopping Alta Convenience Stores a little more. I enjoy getting the rewards, but I really enjoy their employees as well. I look forward to my visits.

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The Kickback Points program has been a great boost for our business and having the grand prize winner come from one of our stores has been an extremely exciting experience. Chris was really surprised and sincerely grateful to win the grand prize. As a company, it feels great to reward one of our loyal customers with such a fantastic opportunity.

Dennis Dirkse. Area Sales Manager for Pester Marketing Co.

Our advocates are asking for a loyalty program, and we are answering in a big way. We are known for our great service, and World Rewards provides us with the opportunity to thank our advocates instantly, and encourage them to make Bobby & Steve’s Auto World their one-stop-shop.

Jared Scheeler. Director of Convenience Store Operations at Bobby & Steve’s Auto World

Each of these brands has their own loyalty program, but it was our company’s contention that it was better for us to market one loyalty program, Rattlers Rewards, than to try to market three separate programs to our customers. We went with Kickback Rewards because they were very easy to work with and the rollout was fairly smooth for a business transition of this size.

We are in a very competitive market surrounded by larger retailers with rewards programs. During our due diligence phase, we learned that a lot of our customers were already participating in KickBack’s program at Conoco and Phillips 66 locations. By joining the coalition, we are able to help our loyal customers earn discounts, prizes and other great rewards. It’s really a win-win for everyone.

Troy Plane. Company Owner and General Manager at Phillips 66

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Contractor Sales Online Training and Live Seminar #electrical #sales #classes, #plumber #sales


Webinar: How to Recruit and Hire Your Best Team

Do you know the tell tale signs of a rockstar employee? Can you tell which candidates can make lasting results in your company? What are the key factors that differentiate the duds from the studs? Are you creating partners or employees? Join our webinar “How to Recruit and Hire Your Best Team” for business owners to learn the 9 steps in the recruiting and hiring process that can completely change your business. keep reading

Webinar: How to Use Field Service Software for HVAC

Do you ever wish there was a way to diagnose a system and present options without paperwork? Or maybe you want to track your technicians and sales in real time? How awesome would it be to accept a credit card by taking a picture using your phone? Luckily there’s an app for that! Join our webinar “How to Use Field Service Software for HVAC Professionals” to learn how you can save time and make more money in your business today. keep reading

Webinar: Pure Motive Pricing with Rick Picard

Join our webinar with Rick Picard on “Pure Motive Pricing” to get a taste of what you will learn as part our exclusive Super Meeting at Contractor Leadership Live on September 12th in Cleveland, Ohio. This 1-hour session with Rick Picard, the $7 Million Dollar HVAC Salesman and Joe Crisara will go over what pure motive pricing is, the process of how to implement the strategy and how to scale growth. keep reading

Webinar: 5 Day Telephone Training System: Day 3 – CSR Superstar

In our third installment of the 5-Day Telephone Training System – CSR Superstar, we will go over the best practices used for dispatchers when encountering delayed and rescheduled calls. This webinar will teach you how to read and practice scripts, input data for invoices, practice putting customers on hold, handle multiple phone lines, how to transfer calls. keep reading

It’s not hard to find contractors who think they are losing jobs because their competitors have a lower price than them. How many are losing jobs because they lower their price instead of standing firm?That is a question that is much harder to answer. Especially since most people do not want to face the truth. The truth is that you will lose far more sales with a lower price or worse yet, by lowering the price you have already given than they ever will by having a higher price than your competitors. keep reading

Hour of Sales Power: Letting Your Buyer Sell You

Join our special webinar with guest Joe Lucanie of Patriot Electric to learn how your prospects can be influenced to not only sell themselves, but also sell YOU! You will discover the strategies and results of leaving your proposal behind, the best language to use when presenting, and life-changing tactics to close the deal! Tune in on Thursday, July 13th at 5:00 p.m. keep reading

If You – re Asking Yourself These Questions, It – s Time


If You re Asking Yourself These Questions, It s Time for Marketing Automation

Running a business can be overwhelming at times. And, while you may think that start-ups have it easier than large enterprises, it s often not the case. Start-ups and small businesses often have less staff and a much smaller budget at the beginning. They have to be careful about where they put their resources so they can bring in more profit instead of more spending.

But, sooner than later, there will come a time where your one-man or small-staff business can t do it all. You re spending more time trying to spread the word about your business than actually bringing in customers.

Does that mean it s time to invest in marketing automation? Probably. If you re asking yourself these questions, then you may need to allocate your budget a bit differently next quarter.

I want to share our products/services on social media.

Part of spreading the word about your business so you can bring in more leads is by getting active on social media. But, with so many platforms out there (Facebook, Snapchat, Twitter, Instagram) it can take up a lot of your time to post actively on each one. You know that social media is one of the main ways people learn about various businesses and websites. So, if you re finding that you have barely any time to post on social media, then it may be time to invest in marketing automation software.

Marketing automation can help you post what you want with a click of a button. You decide what you want to share, and you link that to all your various social media accounts. No need to post everything individually. Just one, and you re done!

It seems like a few people were interested in knowing more, but I don t know who they are or how to bring them in.

One of the greatest features of any marketing automation software is lead tracking. Every time someone takes a look at your website, you ll know about it. Then, using different strategies, you can choose how to pursue these leads. Send them an e-mail, message them on social media, etc.

I want to be able to email my leads all at once.

If you re a growing business, it s likely you have new email addresses and information coming in every day. That can be a lot to organize, and even more to actually confront. The most stressful part is you really rely on these leads to help grow your business, and if you can t build relationships with them via email because you re so busy doing other things, you can lose a lot of potential profit. But, marketing automation fixes this. It organizes all your email addresses into one, and you can choose who, when, and how you want to reach out to these people. Again, all with just a few clicks of a button!

I want to know if my content is reaching people, and if not, how I can improve.

When you re trying to make improvements to your business, it can be hard when you re not sure what you re doing right and what you re doing wrong. Investing time money to analyze each and every thing you do can take away from other tasks. But, it s crucial to know whether or not your content was effective.

Thankfully, a marketing automation service will give you answers to questions you didn t even know you had. It will analyze your content, your posts, your outreach, and tell you what you did that got more followers or subscribers, or the opposite. It does this automatically, so you re simply given the information you need to keep moving forward.

The Mission Suite is a marketing automation software that can save you a significant amount of time on repetitive jobs. No need to worry about wasting time on things that can be done with a single motion. Instead, keep focusing on growing your business. Request a demo to learn more!

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Design & Print, Business Edition #marketing #software #for #mac


Design & Print, Business Edition

Why Design Print?

Looking to create a professional and strong image for your company but do not have the budget to outsource creative to a design firm? Design Print is your solution. It lets you easily create brochures, newsletters, letterhead, business cards, postcards, and more at a fraction of the cost.

With over 8,400 professionally designed templates, 500 graphic typestyles, 75 complete sets, and special text and image effects. you’re well on your way to creating high-impact and unique marketing documents that will leave a lasting impression with your customers or clients.

For post cards, brochures, letterheads, envelopes more, go to .

  • Brochures, letterhead, newsletters, post cards, greeting cards, labels, envelopes, and more
  • NEW! Over 8,400 professionally designed backgrounds
  • 500 graphic typestyles
  • NEW! 75 complete sets
  • Image adjustment tools
  • Text and graphic rotation and warping
  • Add gradient fills and drop shadows
  • Graphic and text transparency
  • Professional color palette
  • Built-in address book
  • Mail Merge
  • Printer alignment tools
  • Double-sided printing
  • Supports graphics in multiple formats: EPS, PCX, WMF, BMP, TIFF, TGA, DIB, WPG, IMG, JPEG, and RLE
  • Works with Avery , PaperDirect and more
  • Easy-to-use – design brochures, newsletters, postcards, business cards, and more in minutes! Just 5 minutes to learn the basics!
  • Affordable – design, customize, and print professional marketing documents for just $39.95 .
  • Perfect for the business user – thousands of card designs for every business.
  • Build a professional image with Matching Sets.
  • Easy access to advanced design tools – image and text effects including invert, emboss, blur, drop shadow, transparency, text art feature, and more.
  • Design marketing communications for ANY business – caterer, daycare center, construction firm, travel agency, photographer, and more
  • Guaranteed quality marketing documents – 100% Avery compatible.
  • Money back guarantee – 60-Day money back guarantee

Create Professional Marketing Documents in 3 Easy Steps

Thousands of Professional Designs for Every Business

NEW! Powerful Design Tools

Choose from more than 8,400 professional background designs and a broad variety of layouts. From classical and professional, to corporate and contemporary, Design Print lets you design high-impact marketing communications for every business. You can even customize your design to fit your needs.

NEW! Build a Strong Company Image with Matching Sets

Create a consistent company look with over 75 matching sets of your marketing communications, including brochures, letterhead, business cards, labels, and more.

NEW! Print to PDF

Easily share your designs with your customers. Design Print lets you easily convert your designs to PDF so you can quickly email to customers or for professional printing. With easy to use printer alignment tools, it’s easier than ever to preview, print, and share your designs. Design Print even provides a built-in address book. Just insert mailing addresses to your marketing documents and send them to your customers.

Special Image Effects

Create documents with impact. Design Print lets you adjust any image to your liking. You can change brightness and contrast, emboss, invert or blur for a designers touch. Placing text and logos over images just got easier.

NEW! Advanced Text Art Feature

Create stunning text with powerful text effects. Select from 500 professionally designed graphic typestyles or create your own unique text with warp, shadow, transparency, outline and color.

NEW! Professional Letterheads, Brochures, Business Cards More!

Get access to professional affordable marketing communications for your business. Simply visit .

Hospice Marketing – Are You Tapping The Target Who Can Dramatically Grow

#hospice marketing


Hospice Marketing Are You Tapping The Target Who Can Dramatically Grow Your Census?

When it comes to hospice marketing. Most hospices focus almost exclusively on marketing to medical providers. Makes sense right? After all they have the power to refer. But doing so ignores a powerful demographic. One that has the need, the ability, the drive and the opportunity to refer to your hospice. She is the in home gatekeeper and she should be a key focus for your hospice.

We know the struggles with consumers thinking all hospices are the same; we know the struggles of ‘the list’ given to patients by case managers. But I can tell you from 20 years of ROI studies of our hospice gatekeeper direct strategies consumers have power and they will motivate their physician to refer and they will demand the hospice partner of their choice. To the point of dramatic census growth, averaging 60 percent with our partners.

We have several case studie s but here is one that is a great example of the power of targeting the in home gatekeeper. We partnered with a hospice that had only three provider liaisons working out of three locations at the time. They decided to expand their service area throughout the entire state. Expansion came without the power of acquisition, meaning no relationships, no existing patients. And no additional provider liaisons. Since relationships with physicians and other medical providers take a while to build, we took our story directly to the in home gatekeeper. We created an intense gatekeeper direct strategy involving social media, web, traditional marketing, advertising and recreating conversations we knew would resonate deeply with her. We used specific strategies to lower her psychological purchase price of hospice care and to build a connect between her and our hospice partner. Their census grew 300% taking them from three locations to 35 and positioning them as the largest hospice provider in their state.

We continue to see significantly more individuals benefiting from hospice when a sound gatekeeper direct focus works in tandem with building supportive and educational relationships with providers. So for most hospices what seems to be missing in their efforts to connect to this powerful referral source?

Though many hospices’ messaging begins to speak to the gatekeeper (Web, Facebook, brochures, advertising), they often are focused more on listing services, explaining what she doesn’t know about hospice, debunking hospice myths, or talking about their hospice and sharing testimonials. Rather than connecting to this powerful decision maker in real and profound ways that resonate with her. This takes understanding this gatekeeper better than they understand themselves. We’ve spent two decades gathering intensive data on what will drive her action to choose a certain hospice. If your hospice wants to care for more individuals and be able to provide the full benefit of hospice sooner, then look to the in home gatekeeper; she can be your hospice’s best friend.

Consider re-inventing your conversations with her. Truly examine how you are communicating with her. Then build strategies and messages based on intensive research that tell your hospice’s story like it has never been told before, in a way she will find hard to ignore. Then give these messages the power to be heard.

Anoroc hospice marketing is the leading expert on the in home hospice gatekeeper. Anoroc can review your hospice marketing communications strategies to help ensure your messaging is on target.

Transcend Hospice Marketing Group – About Us #hospice #benefits

#hospice marketing


About Transcend Hospice Marketing Group

Boldly Changing Death Conversations to Promote Hospice with Dignity

We’ve got a hospice heart. We know promoting hospice and palliative care with dignity is essential for your growth − giving more people the opportunity to experience a good death. It’s why we do what we do.

  • Since 2001, we’ve been promoting hospice and palliative care
  • 30+ hospice clients nationally
  • 10,000+ interviews with family healthcare decision makers
  • The one agency selected to strategize and execute NHPCO’s award-winning “Moments of Life” campaign

We’re unlike any other. We’re the foremost respected hospice marketing agency in the United States – but are intensely focused on telling your authentic brand story.

Our team partners with you to boldly integrate creativity, expertise and a passionate belief in bringing discussions about death out from the shadows. From concept to implementation and to measurement, our strategic marketing communications solutions cut through the clutter. You’ll find that our proven approach can support your efforts toward increased hospice ADC, LOS and revenue – all necessary to serve more people who need your care.

Death is one of the last taboos in America. And our team is passionate about crafting solutions for clients specifically designed to change that…and to drive bottom-line results.

Martha Vetter, Founder/CEO, Transcend Hospice Marketing Group

9 Hospice Marketing Ideas that Get Customers #brisbane #motels

#hospice marketing


9 Hospice Marketing Ideas that Get Customers

Hospice Marketing Ideas

Hospice is a very unique business wherein a provider cannot count on repeat business. While a patient may survive for a few months, every person put on hospice will be terminally ill. This means that eventually, they will no longer be clients. However, there are a few ways to continually market hospice services so that there are always patients that need to be cared for adequately.

Health Conventions

Health conventions are a great marketing method because someone in the audience will find hospice services to be a better alternative to hospital care for clients. By explaining the benefits that hospice provides and offering solid advice, it will be possible to boost leads greatly through health conventions.

Elderly Homes

While unfortunate, going to a target audience is easy with elderly homes. As a person gets older, the chances of needing your services will grow greatly. Elderly patients and their families can be approached to offer a better alternative to hospital care. Instead, promote the fact that the ill patient will be able to be treated at their own home and will be much more comfortable as a result. Putting on a presentation or handing out fliers at these facilities is another great avenue of promotion.

Provide Cheaper Alternatives to Hospital Care

Marketing hospice as a cheaper alternative to hospital care is a great approach. Clients and their families do not want to worry about insurance covering their medical bills and since hospice is cheaper, it only makes sense to promote the fact.

Remember Past Client’s Families

There are always special clients that will stick in a person’s mind. By remembering these clients, it is also possible to remind families about the service provided. This can be done immediately after a patient passes with a simple condolences card or it can be done months later. Either way, this is a sincere way to remind the family of past clients just how well their loved ones were cared for.

Sponsor a Family

By sponsoring a family, it will be possible to help the local community and promote your hospice services at the same time. This can be done by visiting a hospital and picking one family to sponsor for free. The press will usually pick up on these offerings and will be able to help enhance your public image and market yourself further. One act of kindness can boost sales dramatically.


Current clients may allow you to place a sign in their yard advertising your services. This is normally done with a small discount, but it is not always a necessity. If a neighborhood is particularly busy, this can help to boost sales dramatically. Surrounding neighbors will also be more susceptible to using your services since this is a form of referral that was seen right in their front yard.

Market in Elderly Publications

There are a plethora of magazines and periodicals that are aimed at the elderly. It is never too early for a person to inquire about hospice care even when they are currently healthy. If an ad is taken out in one of these publications, it will provide a seed in the reader’s mind that could develop into a future client. Advertising using publications is often preferred with hospice as the normal client base is not as computer savvy as younger generations.

Classifieds and Yellow Pages

The clients that need hospice will need a way to find your services easily. Local classified ads as well as the yellow pages offer advertisement spots. Purchase one of these locations to ensure that your ad has the visibility it needs to stand out amongst the competition. Do not forget to add your listing to online classifieds as well as directories. These are two great outlets that can be used to further boost exposure and marketing efforts.

Network with Doctors

When a patient has been diagnosed as terminally ill, they will have received this diagnosis from a medical professional. Networking with local doctors will provide a great base for referrals. Friendly doctors will offer referrals for free and will simply be happy that their patients can rest peacefully at home. Other doctors will request a referral fee which will usually be provided as a way to entice a doctor into providing referrals your way. Since this referral system will likely only work in one direction, a new referral fee will definitely help boost the number of willing doctors.

Hospice is a very unique industry where customers will not likely result in referrals. However, a little bit of effort and the right hospice marketing ideas can turn a slow season into one that is filled with patients that need the proper care during their final days or weeks. Through the use of various marketing outlets, it will be possible to enhance the image of a hospice provider and draw in continual clients.

Mr. Gaille is one of the top business bloggers in the world, and is the CEO of the internet marketing agency Gaille Media ( Read Brandon’s inspiring comeback story, “From Brain Tumor to 1 Million Monthly Visitors.” Feel free to send Brandon a message here .

Internet Marketing Coaching Program – Internet Marketing Coaching Program, internet marketing program.#Internet


Internet Marketing Coaching Program

Internet marketing program

The Golden Egg of Internet Marketing. We will help you create a Lead Generation Machine leveraging your Website, Blog and Social Media Marketing. A lead generation strategy is the process of stimulating and capturing interest in a product or service

for the purpose of developing sales pipeline. Lead generation often uses digital channels and the rise of new online and social techniques

has had a profound impact on every company’s lead generation strategy.

Ranking at the top of Google gives you a huge competitive advantage over other companies in your industry.

We follow Google s optimization guidelines to the letter to get your website noticed.

We can help you understand which marketing campaigns are working and where your most valuable traffic

is coming from. In order to succeed, you need to understand your audience.

Search engine/ pay-per-click marketing allows you to get found on Google when prospects are searching

for your products or services. Also get found on Yahoo/MSN/Bing and other top search engines.

Advertising to people who have recently visited your website is a great way to stay top-of-mind at a

very low cost, and show your visitors that you re ready for them when they re ready for you.

Are you controlling your Online Brand? Are you getting new leads and sales from your Social Media platforms?

We can help you develop a Social Media strategy that supports your business growth goals.

Social ads are a very effective way to reach your target audience. Leveraging Facebook, Twitter, LinkedIn

and even Instagram now to find your perfect client or customer.

We use a combination of usability testing, best practices analysis, user feedback and A/B split testing to

increase the percentage of your visitors who become paying customers.

Landing pages are an essential piece of lead generation campaigns, such as Social ads or search

marketing. Landing pages are great for converting visitors into paying customers. You also must

have a legitimate Sales Funnel in place to turn leads into paying customers.

Getting the attention of your users quickly is absolutely essential to your success.

Professional copywriting will help you tell your story in a way that resonates with your audience and earns their trust.

We can help you set up a personalized, event-triggered email marketing campaign that puts people

into different email sequences based on past behavior and personal preferences.

Content is the best way to get people to keep coming back to your website. It s also a great way

to showcase your expertise and become a thought leader in your industry.

Do you have content you want to put in front of your target audience? We use a combination

of social media advertising and blogger outreach programs to get the word out about your content.

If people don t trust you, they won t do business with you. We can monitor your reputation online

so you can leverage positive comments, and address negative ones to keep your reputation intact.

Do you have retail locations? Developing a strong presence on local sites and directories like

Google Places/Brand Pages/Maps and Yelp is absolutely critical to the success of your company.

Integrating your offline marketing with your online marketing is absolutely essential to the

success of your business. We can help you make the connection.

Your website is a medium to get new customers. That s why we design websites with the end user

in mind. Why settle for pretty when you can have pretty and effective?

These days, half of your traffic is coming from other devices, like smart phones and tablets.

If your website isn t optimized for these devices, you re ignoring half of your customers.

If you re a consultant or sell your expertise in some way, positioning yourself as an expert

in your field is a great way to earn the respect of new clients.

The success of a viral campaign depends on: creating a piece of content that is shareable ,

and seeding it through the right channels to get the attention of the top influencers in your space.

Media buying is one of the most effective ways to get instant, qualified traffic.

We research where your target audience hangs out online, and we place relevant ads that get their attention.

Have something really exciting to announce to the world? Use must leverage Press Release Marketing.

We can capture the attention of both traditional media (print/radio/TV) and new media (bloggers/social media.)

The success of a Social Media campaign has a lot to do with the size of your community, also known as Following.

It s all about connecting with the right people, for a valuable quality over quantity approach.

30 Minute Consultation With

James Hickey Founder Of Internet Marketing Coaching Program


Internet marketing program

Internet marketing program

Top Email Marketing Software – 2017 Reviews & Pricing, top email marketing


Email Marketing Software

Price Range



Campaign Monitor



Xert Precision Suite


Zoho Campaigns

PlanPlus Online



Oracle Marketing Cloud

Real Magnet

Buyer’s Guide

Market Research Associate

Last Updated: August 14, 2017

Email marketing is one of the most popular marketing techniques around. In fact, if measured by volume alone, it s probably the most popular marketing method of all time! So what exactly is email marketing, what does it accomplish for businesses and why is it so popular? We answer these and other questions below.

Many describe email marketing as the online version of direct mail marketing. They re similar, since both help companies reach out to customers with their marketing message. They re also similar because both are relatively cheap and so can be sent in large quantities. This lets companies reach larger and wider audiences with greater frequency and lower expense.

While there are some similarities, it s not until we look at the differences between the two methods that email marketing really begins to shine. Most significantly and unlike direct mail, emails are trackable. This allows marketers to see which recipients are engaging with their content and, in some cases, how they engage with it. Mature email marketing efforts use this information to refine future marketing efforts, whether by email or other channels.

Email marketing software is the tool that businesses use to run and automate common email marketing tasks. The software is also used to measure the engagement and impact of each email marketing campaign and to help companies find better ways of segmenting their customers and audience. (While it s theoretically possible to engage in email marketing without dedicated software, the vast majority of companies need the automation that email marketing software provides in order for it to be a profitable strategy.)

This guide will help you learn more about email marketing software systems and their range of functions. With this information you ll be ready to make the right purchase decision and put email marketing to work for you. Here’s what we’ll cover:

Reviewers’ Choice

Top email marketing software

Reviewers’ Choice Products

Masters Degree in Social Media and Mobile Marketing #marketing #masters #degree


Explore Programs

Marketing – Social Media and Mobile Marketing, MS

Social media and mobile technology are continually transforming the way customers and firms interact. The MediaStorm MS in Social Media and Mobile Marketing is designed for marketing, advertising, IT and management professionals who seek to meet the challenges presented by new media s impact on the marketplace. The program integrates digital and traditional media skills.

The Lubin MediaStorm MS in Social Media and Mobile Marketing offers specialized training enabling you to:

  • Segment and target markets for social media and mobile strategies
  • Understand the interaction of key media elements in the advertising industry
  • Plan effective strategies for integrated communications using traditional and new media
  • Integrate digital campaign strategy with firm objectives, brand strategy, and media plans
  • Develop and implement campaign strategies for firms
  • Track and measure campaigns using industry-standard metrics and techniques


The Bureau of Labor Statistics estimates a job growth rate of 9% in the employment of advertising, promotions, and marketing managers through 2024 faster than average for all occupations. ( Source: Bureau of Labor Statistics ).


The continued rise of electronic media means that employers will seek those who have the skills to manage digital media campaigns. The MediaStorm MS in Social Media and Mobile Marketing offers:

  • Growth in digital media spending leads to careers for graduates with specialized knowledge of new media. The Bureau of Labor Statistics estimates job growth at a rate of 9% in the employment of advertising, promotions, and marketing managers through 2024. College graduates with related experience, a high level of creativity, and strong communication and computer skills now have access to some of the best job opportunities available.
  • Employment of market research analysts is expected to grow 19% through 2024 ( Source: Occupational Outlook Handbook, U.S. Department of Labor )
  • Launch your career with Lubin connections through our network of 72,000 alumni


When you earn a MediaStorm MS in Social Media and Mobile Marketing at Lubin, you gain the tools and skills in researching, planning, implementing, and evaluating social media and mobile strategies to meet the needs of employers in the New York City metropolitan area and beyond. The MediaStorm MS in Social Media and Mobile Marketing offers:

  • Preparation to ensure your company stays current in the ever changing, new media marketplace the ultimate blend of strategy and science for creating, delivering, and managing brand communications
  • Unique multidisciplinary skills to integrate and utilize digital and traditional media to enhance communications
  • The ability to evaluate and measure communications campaigns and reach your target market

Management with Marketing BA #marketing #degrees


BA Management with Marketing


Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today s society.

To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component of the BA Management with Marketing provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.

One of the things I have found most beneficial about studying here is all the group work. There s a collaborative element to most modules and that means you get a lot of opportunity to work with all kinds of different people all the time. Working and collaborating with others is of course an essential business skill and you really get a chance to develop that here.

I ve also put the work in to try and give myself an edge over other candidates. As well as attending many events arranged by the employability team, I ve completed two internships.

An added advantage is that it s very easy to develop friendships and networks, and by the time you get to third year, everyone seems to know one another.

Emily Cross, BA in Management with Marketing.

Programme structure

The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.

You may take option modules as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module.

  • Descriptions of the individual modules are given in full on the Business School undergraduate module list .
  • Available optional modules for Business School programmes can be viewed in the Build a Degree application .

Year 1

Year 2

Year 3

Macs html email marketing template – Free Download #macs #html #email #marketing


Arclab MailList Controller is an email mailing list management. emailmarketing and email newsletter software solution for windows designed to send out personalized email messages. email newsletter services. list automation and opt-in permission emailmarketing. The email newsletter software and opt-in emailmarketing software runs on MS Windows machines.

THIS PACK CONTAINS 3 XML DRIVEN TEMPLATE S. PLEASE PREVIEW THESE TEMPLATE S BELOW. SAVE 50% PER TEMPLATE BY PURCHASING THE WHOLE PACK. THE PACKAGE CONTAINS THE FOLLOWING TEMPLATE S: PowerFULL XML TEMPLATE http://www. net/component/powerfull_xml_template. html XML Creative Studio Template http://www. net/component/xml_customizable_creative_flash_template. html XML Collage Template http://www.

Nesox Email Marketer Business Edition 1.95

Nesox Email Marketer is a bulk email newsletter software and opt-in emailmarketing software for targeted mailing list building. email campaigns creating. Email Marketer is the perfect desktop solution for all your targeted emailmarketing needs and it covers every aspect of bulk emailmarketing. Email Marketer helps you create successful opt-in newsletter and emailmarketing campaigns.

Tickets from Template s. 99/- with more then 100 Free Template s. Easy Flyer Creator is the best way to Create. leaflets and other Marketing Material. After Making Flyers user can Print and Share his Doucments via FTP and Email. Easy Flyer Creator Makes and Design Flyers. Brochures and Leaflets from Template s. It is the most easy to use desktop publishing software in market. you just choose the template.

For the commencement of OLM to PST conversion the users at first have to opt for such a tremendous convert Mac mail to Outlook utility which should not only be proficient to migrate from Mac to Windows platform however also to make one read Mac Outlook email s in Outlook platform prior to the installation of any additional E-Mail application. The tools to change Mac to Windows not anymore convert Mac email to outlook since from now onwards it will convert Mac mail to PST.

This tool is Professional high performance emailmarketing software for targeted bulk emailmarketing campaigns and email lists building at your desktop. With This tool You can easily manage mailing lists for your subscribers. create high personalized HTML messages and newsletters and send them in just few minutes. The tool is the most comprehensive and yet simple tool among the leading emailmarketing software.

Email Marketing Specialist #email #marketing #los #angeles


FabFitFun is looking for an Email Marketing Specialist to help develop, manage, and optimize lifecycle, transactional, and promotional email campaigns. You’ll be working closely with our Managing Editor, while creating beautiful and effective campaigns.

In your cover letter, please let us know why you think email marketing is still relevant today.

Day-to-Day, You Will:

  • Do day-to-day production of email campaigns
  • Report on key KPIs
  • Develop and execute email marketing strategies in promotional, transactional, and highly targeted trigger campaigns across the customer lifecycle
  • Establish and manage a rigorous A/B testing platform to enhance productivity, deliverability, and customer engagement
  • Work with our Managing Editor to build the email marketing calendar
  • Work closely with our Art team to develop artwork and copy to fulfill channel objectives and deliver on brand look, tone, and feel
  • Work closely with our Growth team to improve back-end automation, as well as to launch and optimize lead nurturing and win-back campaigns
  • Stay on current trends and best practices in email marketing
  • Contribute new innovative ideas towards the growth of FabFitFun
  • At least 1 year of experience working directly in email marketing
  • Bachelor’s degree
  • Copywriting/ copyediting skills
  • Proficiency in AP Style
  • Light HTML experience
  • Experience working with MailChimp or a comparable email marketing program (example: bonus if you’ve ever worked with Sailthru or Iterable)
  • Experience working with Excel
  • A knack for being incredibly organized
  • Strong interpersonal and communication skills
  • Experience working well in a fast-paced environment

Bonus Points for:

  • Interest in beauty, fashion, fitness, and women’s lifestyle
  • Bachelor’s degree in Journalism, Marketing, or Communications
  • Familiarity with automated drip campaigns
  • Subscription box / start up experience
  • Experience with CSS

FabFitFun, Inc. is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information, or any other legally protected classification or status.

Digital Marketing Course Online – Certification Course, email marketing companies in bangalore.#Email



Email marketing companies in bangalore

The world in now online and popularity of Digital Marketing is increasing day by day. Every established company or a startup needs a Digital Marketing expert – which has made Digital Marketing one of the most sought after skills.


At present, all the functions in business involve digital platforms. That’s why every individual demands the basic knowledge & techniques which are being used commonly in digital marketing. It is one of the most economical and beneficial skills you can acquire nowadays. This course has been designed to meet the expanding needs for Marketeers who are skilled in the utilization of a unique blend of technology using search engine tools & social media channels.

Digital Marketing Course Details:

As the name suggests, digital marketing can be termed as an approach, a strategy, or a branding and marketing exercise using digital platforms. Digital Marketing is the promotion of your brand, product or service online. It includes many channels namely SEO, Email Marketing, Social Media Marketing, Pay per click and Affiliate Marketing.

Following topics are covered in the Online Digital Marketing course by EduPristine:

Introduction To Digital Marketing:

  • Planning Digital Marketing Campaign
  • Website Planning and Development
  • Essentials of a website

Google Analytics:

  • Fundamentals of Google analytics
  • Monitoring bounce rate
  • Tracking conversions
  • Monitoring Traffic Source Performance
  • Monitoring Visitor behavior
  • Setting up Dashboards

Search Engine Optimization:

  • SEO Strategy
  • Tools to find keywords (paid & free)
  • Keyword research
  • Planning SEO of a website
  • On Page Optimization
  • Off Page Optimization
  • Google Search Console
  • Content Marketing

Search Engine Marketing:

  • Online advertising & Ad Networks
  • Introduction to Google AdWords
  • Keyword Research
  • Creation of Search Campaigns
  • Writing Compelling Ad Copies
  • Creation of Effective Campaigns and Ad groups

Search Engine Marketing:

  • Display Campaigns
  • Tracking & measuring ROI of online advertising
  • Optimizing Ad Performance
  • Strategy of allocate funds to various online advertising platforms

Strategy for Social Media Marketing:

  • Defining the communication strategy
  • Setting up brand presence
  • Social Listening
  • Engaging with followers
  • Facebook Marketing

Social Medial Marketing

  • Essentials of Writing a good email
  • Using Opt-in
  • Segmentation of subscribers
  • Scheduling sending frequency
  • Blacklisting
  • Email Service Provider
  • Split testing and A/B testing of campaign
  • Monitoring Email Campaign
  • Post Campaign Strategies
  • Going mobile & Competitor Benchmarking
  • Affiliate/Ecommerce Marketing
  • Setting up a lead management system
  • Landing Pages Optimization
  • Conversion Rate Optimization
  • Growth Hacking
  • Apply all the learnings of the course on one of the assigned websites and create a future actionable plan


Lectures were very informative and on par with the current times. Approachable lecturers and lively environment has aided in making the course a memorable one. This course will certainly help everyone looking to make big in the Digital Industry.

The Structure of the digital marketing course online is understandable and well-organized. This course is a great foundation for Digital Marketing jobs, which makes it a course worth looking out for. The Staff is co-operative, hence making it easy for us to grasp the nitty-gritties of Digital Marketing through their practical approach. I strongly recommend people to take this course..

Trained employees from the following corporates

Many companies agree that it’s a effective strategy to train their employee in Digital Marketing for better ROI. Following are the top industries and Companies which trained their employees to improve their skills and efficiency.

  • Bennett coleman and co.
  • Haworth India
  • Max life insurance
  • Reliance communication ltd.
  • Oxford Brookes University – IIMT
  • The Body Shop India
  • Birla White (Aditya Birla Group)
  • Tech Mahindra Business Services Pvt. Ltd.
  • Ogilvy Mather
  • Meru Cab Company Pvt. Ltd.
  • Sahara Worldwide Ltd.
  • iBall
  • Hyundai
  • Sony
  • Webazaar
  • Samsung
  • Tata Consultancy Services
  • Kotak Mahindra Bank
  • Business Standard Ltd
  • Netcore Solutions
  • Godrej
  • Renaissance Holdings Developers (P) Ltd
  • London School Of Commerce
  • KidZania India
  • Times Of India
  • Tata Sky Ltd
  • Emirates Airlines
  • Toyota

Online Digital Marketing Training by EduPristine

Live Online Classes are being conducted using professional grade IT conferencing system from Citrix. The students can interact with the faculty in real-time during the class using chat and voice. The students will be required to install a light-weight IT application on their device which could be a laptop, desktop, tablet or a mobile. Citrix supports Windows, iOS operating system and recommends an internet speed of 1 MBPS at the user’s end.

Digital Marketing Career

It is believed that Digital Marketing is the most demanding job roles of the marketing mix nowadays. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence.

According to LinkedIn, SEO/SEM Marketing is one of the top 10 skills that can get you hired globally. There is a huge shortage of specialized professionals. Digital Marketing is here to stay and everyone wants to be a part of its future. After completing digital marketing training you can work in the following digital marketing job roles

  1. Digital Marketing Manager
  2. SEO Manager
  3. SEM Specialist and Digital Sales Executive
  4. Content Manager
  5. Social Media brand manager
  6. Email Marketing Specialist
  7. Mobile Marketing expert
  8. Web Analytics Executive

The average salary for a Digital Marketing Manager is 4 to 5 lakhs per annum. Most people move on to other job roles of digital marketing if they have more experience in this field. The highest paying skills associated with this job are Strategic Marketing, Online Marketing, Social Media Optimization, Google Analytics, and Search Engine Marketing (SEM).

Digital Marketing Course Highlights of EduPristine

Live Virtual Classroom

Webinar(Live Virtual Classes) covering all topics. Learn from Digital Marketing Industry Experts and Prepare yourself for Google certification

Online Materials

Topic Wise study material in the form of Presentation and Case Studies

Quiz/Assignment with detailed answers and explanation

Doubt solving forum to interact with faculty & fellow students


Login id and password validity for a year.


Prepare yourself for Digital and Google certification.


Participants get placement assistance after successful completion of the course.

24×7 Online Access

24×7 Access to Course Material (Unlocked Excel Models, Presentations, etc.)

The Advanced Integrated Communication Program #xic, #xavier #institute #of #communications, #mumbai, #mass


The Advanced Integrated Communication Program 2016 – 2017

Course Outline and Method:

The Advanced Integrated Communication Programme is a part-time post-graduate Course designed and meant specifically for working professionals. The programme focuses on different aspects of the Communication space where design and implementation will reflect success. It looks at the subject of Communications in an integrated manner where different parts of the field are not broken up but need to be consolidated to give the right impact. Effective Communication necessitates that all Marketing Communication elements like the Public Relations Campaigns, Sales Promotions and others must blend into the larger Marketing objective for the Client. This integration will ensure that the organization delivers a ‘One Voice – One Message’ Campaign and manage effective change through Communication.

Hence irrespective of which individual domain like Advertising or Media that practitioners work in, the resultant impact will always be larger when we look at the integration of all Communication alternatives. Hence this course addresses the practitioners of the Advertising, Marketing, Public Relations, Media, Production and similar domains.

The Course comprises 25 Modules. seminars and workshops consisting of a total of 200 sessions / 40 credits. This Module completion makes the student eligible for the Diploma. Students will have to attend week-end class, do assignments and projects which are research-based to enhance their understanding of the subject. A major part of the Programme shall be conducted from the basis of Practice to Theory and on the basis of Case Studies to drive the learning to participants who have good work experience.


  • A Graduate in any discipline and Work experience of 2 years in a non-staff function (executive or supervisory function desired).
  • Organizational sponsorship for this program preferred but not compulsory

Class Timings (and Location):

  • Saturdays: 3.30 PM – 7.45 PM (4 hours contact sessions) and Sundays: 10 AM – 5 PM (6 hours contact sessions).
  • The program will be conducted over 200 sessions of 400 Hours in total.
  • The program shall be conducted in our State of the art facility at either the XIC Campus situated at the St. Xavier�s School campus or at The XIC Campus situated in St. Xavier’s College, both located at Dhobitalao, Mumbai

75% attendance is mandatory in each Module. This is a necessary criteria for successful award of the Diploma.

Participants will develop a holistic and mature approach to solve all Marketing Communication issues. The Integration of this type of a holistic nature will give organizations more sound solutions and better Campaigns. Employees of all Communication or related organizations largely stand to benefit from this approach and this program.

Course Content, No. of Sessions and Credits are subject to minor changes.
All modules in this course are obligatory. The Management reserves the right, as and when necessary, to
change the syllabus without prior notice.

Social Media Examiner: Social media marketing, research, news and more! #social #media,


Have you noticed the social networks seem to change every week?

How can anyone possibly keep up, right?

We have a great new (and free) solution for you the busy marketer.

I m excited to announce the new Social Media Marketing Talk Show audio podcast .

Each week your friends at Social Media Examiner bring you:

#1 News. Our news team breaks down the critical social updates of the week.
#2 Commentary. We bring on industry experts to talk about what the news means.
#3 Tips. You discover actionable insight that could give you an advantage.

Social Media Marketing Talk Show

The Social Media Marketing Talk Show podcast.

Each episode, we cover the top 10 to 20 major announcements from Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Snapchat for the last week.

On this week s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook s latest growth with Mari Smith; Amazon s social network, Spark, with Jeff Sieh; LinkedIn s new Web Demographics tool with Viveka von Rosen; and other breaking social media marketing news of the week!

Your Action Plan

Step 2. Click the Subscribe button.

Step 3. Download the episodes.

Step 4. Sit back and enjoy the content, knowing you ll never miss important social media marketing news.

Step 5. If you like Social Media Examiner, we d love a review.

Hear More About the New Show

To learn more about this new show, listen to this special episode of the Social Media Marketing Podcast below

Do you have a Facebook page for your business?

Want to be sure your page isn t disabled (or worse, shut down) for noncompliance with Facebook s Terms?

In this article, you ll discover four tips to keep your Facebook page in line with Facebook s Terms .

How to Ensure Your Facebook Page Complies With Facebook Terms by Sarah Kornblett on Social Media Examiner.

Are links to your content shared via private messages on social media?

Wondering how to identify and measure that traffic?

Dark social traffic comes from sources such as Facebook Messenger, Twitter DMs, and even email.

Being able to accurately trace this traffic will give you a more complete picture of how your content is performing.

In this article, you ll discover what dark social is and how to track it using Google Analytics .

How to Track Dark Social Traffic in Google Analytics by Rachel Moore on Social Media Examiner.

Want to design Snapchat geofilters on the go?

Have you seen the Snapchat in-app geofilter creation tool?

In this article, you ll discover how to easily create and purchase custom Snapchat geofilters from within the mobile app .

How to Create a Snapchat Geofilter on Your Phone by Shaun Ayala on Social Media Examiner.

High Tech Consulting Sample Marketing Plan – Marketing Mix #marketing #mix #for


Marketing Mix

Ours is a delivery-intensive, word-of-mouth, repeat-business business. We aren’t marketing as much as selling direct. Obviously we know we need to understand our marketing process — which is why the attention to quotes in magazines, speaking engagements, etc. — but we are really selling more than marketing.

Get practical ideas and good models with dozens of examples of successful

marketing plans with Sales and Marketing Pro.

Product Marketing

The service itself is a key component to our marketing mix. Our service should be our best advertisement. In this case even more so than with many other similar businesses, because our specialization on channels for international product marketing means we develop contacts with people who can be our recommenders.

We need to fulfill the promise we make: we take a product across national boundaries into new markets, explore channels, guide our client through the maze, and establish the relationships the client needs. This is a very focused deliverable. We aren’t just doing international marketing or marketing consulting; we’re getting products into channels.

The service itself is a key to our markets.


Our pricing needs to match our positioning. We cannot be cheap or economical, we must be at the high end of the pricing scale, job for job, project for project. We aim to be 25% more expensive than the more generic bid for the same project.


Our promotion strategy focuses heavily on Public Relations, with very little or no emphasis on advertising or direct marketing.


Advertising is not part of our marketing mix. We depend on quality delivery and word-of-mouth recommendations.

Public Relations

Public relations is an important part of our marketing mix. Even if advertising is irrelevant, the right PR can get us quoted as experts in publications and on websites frequented by our target market. We want to launch with a retainer relationship and a detailed plan for press releases and events, press tours and interviews. The underlying objective of the PR program is to establish our expertise in the media and on the Web so that the potential clients who need our services can find us.

PR Milestones

Web Plan

The Acme Consulting website will be the virtual business card and portfolio for the company, as well as its online “home.”

It will showcase the Internet background of the partner consultants, as well as the portfolio of all the past and current online projects done by Acme.

The Acme Consulting website needs to be a simple yet classy and well designed website that, at the same time, is in keeping with the latest trends in user interface design. A site that is too flashy, or tries to use too much of the latest Shockwave or Flash technology can be over done, and cause potential clients to look elsewhere for online distribution expertise.

To further show off its expertise, the Acme website should create a resources area, offering articles, research and regular newsletters to interested parties.

After initial implementation of the Acme website, future development will be based on resources and business needs.

Website Goals

The website has two specific goals:

  1. Support specific sales efforts like collateral have traditionally done, providing background and credibility.
  2. Generate leads through the Web publishing of related articles and possibly even surveys of interest to potential customers who are part of the target market.

Website Marketing Strategy

Marketing in a high-end Internet consulting business depends on recognition for expertise. It starts with our known contacts in positions to recommend us, and continues with long-term efforts to develop recognition in professional forums.

We will use some limited pay-per-click expenses to push very carefully targeted traffic. Tracy, with the help of conferral with partners and outside experts (budgeted in expenses), is to establish the right keyword strategies. At the outset, keywords like “international distribution” and “international market entry” seem like targets.

Keyword strategy will be set in the initial website plan due at the end of March.

We will develop and maintain a database of people in the right positions. It starts with the contacts we bring in as we start the business. We use the database to make regular contact with email notices for additional forums and seminars, possibly group studies and market research reports.

Development Requirements

Acme Consulting’s website will be initially developed with appropriate resources. The website is obviously a critical sales collateral in today’s world. Tracy will be responsible and has the experience to make this happen, particularly with the back-up budget of more than $30K for outside contracting and resources. Tracy plans to use a simple hosting provider, Yahoo! Web services or equivalent, to host the site and provide the technical back end.

Tracy will work with a contracted Web designer to develop the simple, elegant, content-rich site. The maintenance of the site will be done by Tracy with content support by the partners themselves. As the website rolls out future development such as newsletters and downloadable market research reports, a technical resource may need to be contracted to build the trackable download and the newsletter capabilities. Acme can also look into pre-packaged solutions through hosting providers.

A table of specific website related expenses has been included in the appendix.

Website Milestones

International Markets

International markets are the key to Acme Consulting. Our expertise applies equally to a US company looking at entering Europe, Latin America, or Asia, or to a European company entering US, Latin America, or Asia, or an Asian company entering US, Europe, or Latin America, or a Latin American company entering US, Europe, or Asia.

We have to also recognize what we don’t know. We don’t have expertise in market entry in China, Russia, Middle East, or Africa. To say so outright when these issues come up is to validate our credibility in other areas.

Implementation Schedule

The Milestones table and chart identity the key marketing programs, with their managers. Dates and budgets are clearly established. The managers are informed of their main programs and they are on board with implementation.

We will be tracking plan-vs.-actual results for each of these programs and discussing them at our monthly marketing meetings.

The programs will be revised each year. This year’s plan includes only the programs to be implemented this year.


Sales Plan

We don’t really “sell,” in the classic pejorative sense. Instead, we listen. We offer our services to clients who have the needs we can fill, and we listen well enough to establish whether or not we do. The most powerful long-term sales pitch is to tell somebody “I’m sorry, that’s not what we do. We are not the best answer to your problem.” That unusual “pitch” establishes credibility and positions us well for the future time when that company does need our services.

Selling doesn’t work well in this area except honest expertise well delivered. We don’t overpromise,we don’t embellish, we don’t even attempt to sell to anybody who isn’t buying it. We don’t answer objections, we move on to the next client. We are offering true expertise and we sell only to those who already know they want it.

The key is repeat business: never lose a client.

Sales Strategy

Acme will focus on three geographical markets, the United States, Europe, and Latin America, and in limited product segments: personal computers, software, networks, telecommunications, personal organizers, and technology integration products.

The target customer is usually a manager in a larger corporation, and occasionally an owner or president of a medium-sized corporation in a high-growth period.

Sales Process

  1. Listen first. Understand the client’s market introduction objectives, in detail.
  2. Don’t ever convince a client that he or she needs our services. Focus on the ones who already know they need us.
  3. Always underpromise and overdeliver.

The underlying objective of the PR program is to establish our expertise in the media and on the Web so that the potential clients who need our services can find us.

Sales Account Plan

Business to Business Marketing Mix #business #to #business #marketing #mix, #b2b #marketing


MSG Management Study Guide

Business to Business (B2B) Marketing Mix

Organization A sells office files, notepads, and all sorts of office stationery to organization B, C and D. Organization A does not deal with Peter – an end-user who would like to buy two pencils for his son Tom. Business to business marketing refers to the transaction of goods and services between businesses.

Marketing mix helps to determine the unique selling points (USPs) of a brand. Marketing mix goes a long way in determining how an organization s products and services are different from the competitors.

Marketing mix is synonymous with four Ps

  • Price
  • Place
  • Promotion
  • Product

Business marketing is not everyone s cup of tea. One needs to understand that there is absolutely no room for emotions in business buying. Keep yourself in the client s shoes. He has all the rights of being choosy and selective; after all he would be investing in your organization.


Offer something of value to your client .

If you want to purchase a laptop for one of your family members, would you simply go and pick up any brand available in the market? The answer is NO.Infact nobody does that. Similarly business buyers also invest in something which would yield higher profits. The products must have right features and should stand out. Never under estimate your client. Your client will definitely find out what your competitors are offering.

Your product must look good and function as per the requirements of the buyer.

Organization Z sells bulk SMS service to Organization X (An educational institute) which further uses the service to send text messages to existing students and also to potential admissions. Organization X has a database of around 50,000 students (including existing and new students) where as the bulk SMS service by Organization Z can send text messages to only 10,000 students and not more than that.

Do you think Organization X would invest in Organization Z S Services? Obviously NO.

Every organization must take into consideration the following two points:

Appearance of the product (Packaging, how the product looks?)

Function of the product (must cater to the needs of the client)


Business buyers generally pay more prices than individual consumers as they purchase in bulk. Business marketers must know how to structure their pricing, provided their brand is strong.


Promotion refers to methods of communication, a business marketer uses to promote his brand among his clients. Remember your brand must stand apart from the rest. You really need to interact with your clients well. Promoting one s brand successfully increases the sales and eventually earns profits for the organization.

Brands can be promoted through business meetings, web meetings, e-mails, circulating newsletters, brochures, pamphlets and so on. Organize trade shows and invite all your potential and existing clients on a common platform. Give a nice demonstration of your products and services. Interact with your clients as much as you can. Don t let them go with a single doubt in their mind. Do not forget to collect their business cards. You will definitely need their contact details later for follow ups.


It always pays to provide the products and services at the right place which is convenient and easily accessible for the client.

Previous Article

Sales and marketing #kk #sales #and #marketing


Sales and marketing

Sales and Marketing is Shell’s driving force for global commercial success.

A Sales and Marketing job at Shell revolves around customer experience and is essential in creating value across the entire customer chain. We are looking for skilled salespeople and career marketers that can deliver value and drive customer satisfaction globally.

Driving profitable growth by connecting with customers and understanding their needs is key to Sales and Marketing at Shell, whether our customers are high street consumers, business partners, governments or NGOs.

That is why we want to find remarkable Sales and Marketing professionals brimming with personality and corporate experience, who are passionate about enhancing the customer experience and can build trusting relationships. We are looking for individuals to be a part of a customer-focused organisation that strives to make a positive impact on the industry.

Meet the manager, Juan Ignacio Elias, Global Sales Excellence Lead for Shell Global Commercial

Juan says the key differentiators between Shell and other international oil companies are in the value of the Shell brand, its global development opportunities and its commitment to the customer.

“I’ve held several local, regional and global roles in Sales and Marketing,” he says “I particularly enjoyed accessing such diverse scope, and working in a global company with strong core values: honesty, integrity and respect for people.

Juan, who has worked for Shell for more than a decade now, explains how Shell champions effective commercial teams in order to provide the best customer experience possible.

“Working for Shell in any commercial role will expose you to working with a very professional and diverse team using the latest techniques and tools, while maintaining a good work-life balance.”

Voice of the Customer and Commercial Excellence

Shell’s commitment to being customer-focused and maximising customer value is best encapsulated by the Voice of the Customer campaign and the internal Commercial Excellence programme.

Launched in 2012 in Shell service stations across the UK and rolled out across Shell-branded outlets around the world in 2013, the Voice of the Customer campaign allows us to discover in real time what customers think about their experience during their visit to Shell. This is now beginning to shape how Shell service stations operate, and is creating the vital opportunity for us to hold an international dialogue with our customers.

The Commercial Excellence programme seeks to identify and develop the best sales practices for our commercial teams. Helping our sales professionals coordinate and align their work so that they can better understand and fulfill our customers’ needs, it is an important tool in ensuring we have in place the right set of behaviours, processes and tools for our people.

A career in Sales and Marketing at Shell will immerse you in the latest commercial management practices and offer you the opportunity to make an impact in our highly-respected sales business.

Share this

Business Plan Software and Sales and Marketing Software – Palo Alto Software


Meet LivePlan

“LivePlan is incredibly simple and easy to use. The financial sales forecasting
tool is very intuitive and makes writing a business plan more fun” Helga D.Svala

“It helped me think systematically throughout
the process.” Njoroge Kabugu. Kijiji Republic. MA

“I appreciate the structure, flexibility and built-in financial
calculations that LivePlan provided.” Shaun S. TransNetUniversal

“LivePlan was so easy to use, my students were navigating and formulating
by the timeI had reached the front of the classroom!” Armen H. MATC

“I was able to gather specific ideas and put them together so I could focus on
where I wanted my business to go.” Patty Shutt. Alternative Billing Solutions. IL

“I was immediately comfortable with the process. My most intimidating
areas were even made simple.” Monique Riviere. V2K Window Decor. MD

All the features of Business Plan Pro, at a fraction of the cost!

LivePlan helps you define, run, and grow your business with a full set of features to keep you on track..

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  • Scoreboard feature that helps you track and grow your business

Learn More

Find new customers and increase your sales with a winning sales and marketing plan.

  • Easy sales forecasting and budgeting
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Learn More

Enhance your business plan with detailed industry data

See how our software works for students and faculty members

Leading marketing books to help your marketing plan succeed.

Business Startup Tools

Do you want to see what competitors are paying on advertising, rent, and health care? Get all the information you need with a detailed industry report.

Email management for customer service teams has never been this easy. Improve your response times and customer satisfaction today.

At Palo Alto Software, your success is our business. Amazing products with free shipping.

“I believe in entrepreneurship, startups, business planning, and the importance of fundamentals in business, such as giving the customer value, working as a team, listening, empathy, and fairness.”

– Tim Berry, Founder and President

Customers in over 180 countries – 20 years of success

Here at Palo Alto Software we are committed to helping you succeed in business. We are proud to be serving entrepreneurs in over 180 countries for over 20 years. From San Francisco to Sydney we have helped both small and large companies achieve their full potential. Learn more about us

We make shopping

10 Best Local SEO Agencies #local #search #marketing #company


10 Best Local SEO Agencies July 2017

The best local online marketing agency has expertise working with multiple platforms. It will be driven by data while placing an emphasis on telling a story about the company and the content of what is sold and the services that are offered by the client. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here .

Straight North

Chicago, Illinois

#1 of 10 Best Local Online Marketing Firms of 2017 – Straight North is a leading provider of SEO and Internet marketing services for small businesses. They’ve been serving clients since 1997, allowing them to build a solid reputation and presence in the online marketing industry. If you want your business to show up ahead of your local competitors on search engines, Straight North can help make that happen. You’ll get a complete SEO campaign covering all elements, rather than just bits and pieces. Everything they do is motivated by a desire to get you the results you deserve. You can get started right now by requesting a free SEO audit of your website.

Washington, D.C.

#2 of 10 Top Local Online Marketing Agencies of 2017 – WebpageFX is a full-service agency with many different clients examples that they have worked with in the past. They are known for their advertising solutions. Some of the business sectors that they have a great deal of experience with include hospitality, real estate, non-profit, travel tourism, e-commerce, and technology. WebpageFX is a large agency with many talented people. They can help with virtually any digital advertising need. Some examples are search engine optimization, analytics research, social media marketing, and PPC campaigning. They also offer a wide selection of web development services as well.

Visit Their Site


Lehi, Utah

#3 of 10 Best Local Search Engine Optimization Businesses of 2017 – Boostability is a marketing agency that was founded in 2009 in the heart of Utah’s capital region. This company has gradually expanded by opening design studios in major cities worldwide, including Berlin and Amsterdam. Search engine optimization is the main specialty of this firm that has a strong outreach to clients all over the globe. When promoting clients on a local scale, this business mostly utilizes organic methods that do not require heavy investments. Developers carefully scan and check source code for any problems that may arise on new editions of web browsers, such as Google Chrome and Internet Explorer.

San Francisco, California

#4 of 10 Top Local SEO Businesses of 2017 – Over the years, EIGHT25MEDIA has worked hard to provide quality services for all of their clients, and currently, they are actually considered to be the best local SEO agency in the entire industry. Some of the other digital marketing services that they are actually available to provide are CRO services, demand generation services, and various strategy services. A few of the different mobile app development services that they can do for their clients are project management, UI design that can conform to all native platforms, user experience specialists, and developers, and lastly they can create content management systems and responsive websites.

Chicago, Illinois

#5 of 10 Best Local Online Marketing Businesses of 2017 – SEOValley is an agency that has received many great accolades in digital marketing. This firm has offices in the United States, India, United Kingdom and Australia. For the most part, only English-speaking clients are served by this company that has a solid global presence. In order to optimize web pages for a specific region, some dialects might have to be integrated into text. SEOValley can hire professional writers who publish high-quality articles and blogs that cater to a defined audience. On the front end, video clips and illustrations should also be installed in order to enhance the overall appeal in the eyes of valued visitors.

Austin, Texas

#6 of 10 Best Local SEO Companies of 2017 – SearchRPM is one of the top local SEO agencies in the market today. The company takes an approach that is different from other firms in the field by not only taking web pages to the top of search rankings but beyond that. This is accomplished by experienced and creative marketers that formulate a strategy to help clients get the most out of their high search engine rank. It is because of this bold and innovative strategy that SearchRPM is receiving an award for location-based SEO excellence. Clients can expect top quality creative marketing strategies and SEO results when working with SearchRPM

Visit Their Site

SEO Image

New York, New York

#7 of 10 Top Local SEO Companies of 2017 – Founded in 2002, SEO Image is a New York City-based digital marketing company that mainly focuses on providing search engine optimization (SEO) solutions (thus its name). The services that it provides include social media promotion, pay-per-click (PPC) management, content marketing, web design and development, and conversion rate optimization (CRO). Also, clients can use free tools from the SEO Image website — such as a keyword density checker, a sitemap generator, and a search engine spider simulation tool — to measure the level of their websites’ health. SEO Image clients have included, GlobalSign, BLT Steak, and Sotheby’s International Realty.

Long Island, New York

#9 of 10 Best Local Online Marketing Agencies of 2017 – After making the 10 Best SEO Listing award list and winning quite a few other awards, Huemor Designs is making waves in the online marketing industry. Not only does it offer website design and a host of other digital services for professionals and business owners, but it’s particularly well known for knowing its way around the local SEO world. If you are a business owner who wants to introduce your local market to your business on the World Wide Web, this is one of the best companies that you could possibly pick for your online marketing campaign, from SEO to other digital marketing options.

Holladay, Utah

#10 of 10 Top Local Online Marketing Businesses of 2017 – If you need extremely targeted and local search engine optimization (SEO) look no further than SearchBloom, a highly regarded location-based SEO agency. With more than two hundred clients, SearchBloom has been proven to be able to handle any and every client that approaches them for help. Cutting edge tactics and approaches by the entire team at SearchBloom mean that every bit of keyword optimization, detail management, and online communication is guaranteed to have a positive outcome on clients’ digital footprints.

Visit Their Site

Special Recognitions


New York, New York

Vivial is the best local SEO agency for enterprising businesses. This top-rated digital marketing firm offers services for local print directories, social media, websites, marketing platforms, online advertising, and more. The local search engine optimization services provided by Vivial include content marketing, directory optimization, online video, and link-building among many other things. Vivial is committed to taking an individualized and needs-specific approach to designing and implementing SEO campaigns. Moreover, this agency prides itself in remaining abreast of all the latest marketing tools and technologies, along with the changing requirements for succeeding in the digital arena.

UAB – Information Engineering – Management #engineering, #professional, #masters #degree, #engineering #management,


Masters of Engineering Management
Information Engineering Management
Online Campus

What to expect from Our Information Engineering Management (IEM) Master s Program:

Entrepreneurship focus on Engineering IT management
Invest 2 days a month for 20 months 100% online
Engineering undergraduate degree not required
Flexible classes that fit into work and family schedules
All online student clients pay in-state tuition
Real-world focus with immediate life/job use
Faculty comprised of employed industry leaders
No GRE/GMAT required for admission

Is IEM right for you? Here’s what we look for:

Who we are:

IEM stands for Information Engineering and Management. We are an executive master degree available in house or 100% online. providing an entrepreneurial focus to engineering and technology.

Why you want a master degree in Information Engineering and Management:

You will learn how to network effectively, identify your strengths, bolster your weaknesses, and you will gain the technical skills and perspectives you cannot get anywhere else.

Marketing Communication #emerson #college, #marketing #communication, #boston, #advertising, #social #media, #research, #bs,


Marketing Communication

Become A Marketing Leader

Students and faculty give you a sneak peek at what you ll learn in the Marketing Communications program at Emerson College from the internship opportunities all over Boston to real-life experience in the classroom. Emerson keeps students current with today s industry trends.

How does a person’s cultural background influence his/her consumer behavior? Why does someone choose one brand of flavored water over another? What are the underlying elements of a successful product launch?

These are the kinds of questions you’ll be exploring—and answering—as a student in Emerson’s Department of Marketing Communication. Recently named #5 on the list of top 10 U.S. colleges to get a marketing degree, Emerson will have you working alongside faculty members who are also seasoned marketers. You’ll quickly learn how to apply sophisticated marketing principles in a variety of real-world contexts—from the arts, sports, and entertainment industries to consumer product companies and nonprofits.

While the knowledge and skills you’ll gain in the classroom are pivotal, some of the most valuable experiences and worthwhile collaborations you’ll have at Emerson will happen outside of class. Whether your interests are in strategic marketing, marketing communications, or entrepreneurship, Emerson’s Department of Marketing Communication offers you a curriculum uniquely designed to prepare you as a future marketing leader.

Gartner Digital Marketing Conference 2018 in San Diego, CA #digital #marketing #agency


Gartner Digital Marketing Conference

Multichannel Marketing Leaders

What You Will Learn

  • Learn how marketers are advancing their strategies with data and analytics
  • Build your MarTech strategy, stack and roadmap for success today and tomorrow
  • Design, execute and measure CX to improve results at each phase in the customer journey
  • Utilize benchmarks and best practices to plan a performance-based marketing budget
  • Design your marketing organization to embrace change and operate with speed and agility
  • Learn how to B2B companies use account based marketing to grow lifetime customer value
  • Learn how leading organizations use mobile technology and behavior to deliver a connected CX
  • Apply full-funnel marketing analytics and attribution to maximize marketing effectiveness
  • Explore the revolution in media measurement and how it will change the future of advertising
  • Understand the marketing agency landscape and how to maximize agency impact
  • Learn the tools and techniques to build and manage a content supply chain
  • Plan for IOT and the real challenges and opportunities it presents to marketing
  • Demystify digital disruptors bots and VPAs and learn to use them to your advantage

Features & Benefits

  • Gartner analyst sessions
  • Analyst-user roundtables
  • Real-world success stories
  • Exhibitor access at the Solution Showcase
  • Solution provider sessions
  • Face-to-face sponsor meetings
  • Group Rate Discount

More Reasons to Attend


Our 2018 agenda is not finalized yet. To get an idea of the type of content you can expect to see in the meantime, check out these materials from last year s conference, where we covered top marketing priorities including data and analytics, CX, multichannel and martech:

  • Sign up for updates on the agenda when they become available
  • View key takeaways and a quick snapshot of our 2017 conference
  • View the 2017 conference brochure or agenda-at-a-glance
  • See a sample list of organizations that were on-site in 2017

2017 Tracks

  • Differentiate With a Customer-First Mindset
  • Orchestrate Multichannel Strategies for Growth
  • Leverage Technology for Marketing Advantage
  • Spotlight Sessions: Ground Your Marketing Strategy in Data and Analytics

2017 Hot Topics

  • Customer experience strategy design
  • Personas segmentation strategies
  • Data-driven CX marketing
  • Marketing budgets benchmarks
  • Account-based marketing
  • Ad strategy effectiveness
  • Marketing innovation
  • Content marketing
  • Customer journey mapping analytics
  • Choosing the right service providers
  • Building your MarTech stack
  • Marketing attribution end-to-end measurement
  • Multichannel marketing

Please note:

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How to Create a Marketing Plan (with Pictures) #marketing #strategy #plan #template


How to Create a Marketing Plan

Consider your company’s goals. The goal of a situation analysis is to look at your company’s current marketing situation. From there, changes can identified and made. Begin by looking at your company’s mission and goals (if your company doesn’t have one, then, this has to be clarified before you start), and determine if your company’s current marketing plan is helping to meet those goals or not.

  • For example, you may own a snow plowing and winter maintenance business, and may have set a goal to grow your overall revenues by 10% by adding more contracts. Do you have a marketing plan that outlines how you will attract those additional contracts? If so, is it working?

Examine your current marketing advantages and challenges. What is attracting customers to your business now? What is attracting customers to your competitor’s business? Chances are your strengths are attracting customers to your business, and knowing these strengths is an important marketing advantage. [1]

  • Come up with concrete, definitive strengths and advantages that customers will find when they work with you. These are called internal characteristics of the company, and they’re what determine a customer’s level of satisfaction. [2]
  • Potential strengths could be low cost, excellent customer service, user friendliness, or speed. [3]
  • Distinguish yourself from the competition. This may be tied with your strengths, or it may just be a fact of doing business with your company. But if you want customers to choose you over your competitors, you’ll need to figure out beforehand why they should do that. [4]
  • You should also be aware of your company’s potential weaknesses and shortcomings, as these are also internal characteristics that matter to consumers. Once you’ve identified weaknesses you should begin planning ways to address those issues. If you don’t, those weaknesses could end up being a competitor’s strengths. [5]

Research your target market. It is important to know precisely who are selling to in order to market to them. Knowing your target market and their needs allows you to determine where you should advertise and how you should advertise. If you do not intimately know your target market, you cannot effectively communicate how your products and services meet their needs. [6]

  • Conduct demographics research. You want to know the age, gender, location, and even income of your customers. You also want to know the psychology of your customers. If you run a snow removal company, for example, and your customers are large businesses, what are the things they value most from a snow removal service?
  • Utilize official government data on both the market and industry. You may want to look at economic indicators like price and cost indices, as well as employment statistics in your state, county, and city. [7]
  • If your budget permits it, you may want to consult with trade groups or institutions that conduct their own research and analysis of markets and industry trends. [8]
  • You should also research your competition. The only way you will be able to offer customers something that the competition can’t is by knowing what, exactly, your competitors’ appeal is. Do they offer better prices? Quicker turnaround time? If so, how do they offer those features? Are they cutting corners someplace else in their business plan? Knowing the competition’s strengths and weaknesses is one of the best things you can do to help position your business for success. [9]

Educate yourself on external opportunities and threats. These are the external characteristics of your company, and they are determined by your competition, by fluctuating market factors, and by customers or clients. Your goal here is to look at the various factors that could affect your business so that you can adjust your marketing plan accordingly. [10]

  • Begin by analyzing market trends, such as observable shifts in what consumers want/need, and what they expect from a company like yours. [11]
  • Look at financial trends that may affect you, like the rise in virtual payment methods or current inflation rates. [12]
  • If you own a snow removal business and cater to large public sector institutions (like government buildings) you may be aware that tight government finances are making your clients more concerned on cost. Your business strategy (and marketing plan) should focus on how you can provide the lowest-cost quality service. [13]

6 Killer Ways to Use Automated Marketing for Your Small Business #marketing


6 Killer Ways to Use Automated Marketing for Your Small Business

If you believe that automated marketing and email marketing automation are the same thing, you re not alone. However, as you can see from the chart below, the use of marketing automation extends beyond email. Pulled from the pages of the Email Marketing Marketing Automation Excellence 2017 Report, this chart reveals the top six ways marketing automation is being used today:

Automated Marketing Techniques to Consider

Let s take a closer look at each of these automated marketing techniques and how you might use them to promote your small business.

Email Automation

While automated marketing does extend beyond electronic mail, email marketing is by far the most popular use of marketing automation and the top digital marketing tactic used today. Much of this is due to the benefits of email marketing including more leads, higher conversions, and lower marketing costs.

Basic Profile Based Targeting

Profiles, for both your leads and customers, are the basis of the next four automated marketing techniques.

Targeting is the practice of focusing your marketing efforts on a specific group of people called a target market. Thanks to automated marketing tools, targeting, down to the individual level, is easier than ever, even across multiple channels such as email.

The power under the hood here is the profile. In recent years, marketing automation tools have gained the ability to learn a lot about your leads and customers from their behavior on channels including:

  • Your website: the products they browse, put in their carts, and buy, the content they read, and where they come from (e.g. a specific social media platform); and
  • Your emails: the emails they open and the links within those emails they click.

Based on these data points, you can hone your marketing efforts to a fine point by sending offers for the products and services in which they ve implicitly expressed interest. In addition, you can use these profiles to target your customers using one of the four techniques below.

Personalization Using Dynamic Content

Whether on your website or via email, personalizing the experience is an effective way to market your products and services.

The best example of website personalization is Amazon s recommendations. For each customer, they select the both genre and book recommendations based on your past purchase and browsing behavior. In the case of the image below, the customer buys a lot of science fiction and fantasy book and therefore, that s what s recommended to them for their next purchase:

When it comes to email marketing, the numbers show that segmenting your email list, sending different emails to different recipients based on their profile, is very effective.

Broadcast Timing Based on Location, Sign-Up Time, or Other Criteria

Timing is everything and then same is true for both email marketing and social media. If you don t time your marketing messages correctly, there s a good chance your email or social update will end up lost down in an inbox or social media stream respectively.

How do you know when to market? By using a customer s profile which should contain all the clues you need including the time(s) they:

  • Signed-up for your email marketing list;
  • Most often visit your site and make purchases;
  • Open your emails and click on the links inside.

In addition, make sure to account for a customer s time zone when configuring your automated marketing. For example, if you want to hit folks with an email first thing in the morning, use time zone targeting to stagger the email broadcast.

Advanced Segmentation

Segmenting your marketing efforts, especially your email marketing lists. is an important step to take when growing your small business. While there are a number of common segments to consider, you can break up and target your efforts in many different ways including:

  • Age;
  • Seniority;
  • Industry;
  • Content topic or format; and
  • Call-to-action clicks.

Every point of data you gather in a customer s profile can be used to create an email segment. And use them you should the more specific the segment, the more effective it will be.

Lead Scoring

Scoring your leads is an advanced form of segmentation, both for email marketing and beyond, that enables you to target the leads who are most likely to buy your products and services.

Many automated marketing systems include this feature which creates a lead score based on certain behaviors such as:

  • Emails opened;
  • Email links clicked;
  • Site visited;
  • Content viewed; and
  • Products viewed, added to cart, and purchased.

Each time a behavior occurs, it demonstrates the engagement of the lead and, the lead s score goes up.

6 Killer Ways to Use Automated Marketing for Your Small Business

From on-site targeting to personalization, and lead scoring, you can use automation to more effectively market your products and services to both leads and existing customers. This automation extends well beyond email marketing and is worth considering as your build your marketing arsenal.

Real Estate Marketing #real #estate #website, #real #estate #marketing, #website #design, #agent


Personalized REALTOR ® Website Complete Online Real Estate Marketing System.

Daniel MacQuarrie Sales Representative – Real Estate Homeward, Brokerage

After 2 years, I decided to switch to InCom. I was amazed! Within the first Month I picked up a Buyer Client, and we closed on a condo in Toronto! Talk about great ROI. In only 4 months, I have received nearly a dozen solid leads contact me through the website property search, and forms, through email and telephone. My previous website, before InCom, did not generate a single lead in 2 years. And the cost is basically the same. I don t know how they do it, but InCom is generating leads for me, regularly, that I am turning into clients. Thanks to the team at InCom! Keep up the great work!

Haro Shivratan Broker – Re/Max Premier Inc, Brokerage

First of all, I would like to thank InCom for your great customer service. The transition from my previous service provider was done quickly and efficiently. At any point in time when I need assistance with the website your staff have always been willing to help. The website allows for great flexibility when editing. Your team has definitely exceeded my expectations.

Claudia Kovalev Sales Representative – Upperside Real Estate, Brokerage

I called my InCom representative in July and asked them to help recover my online presence. In couple days my new InCom website went live and in less than 3 months, not only has my SEO ranking skyrocketed back to what it was before, but also my website started to generate multiple leads and resulted in closing 3 deals. I would like to truly thank the INCOM staff for all of your professional work, first class service, helping me grow my business, and for making me feel very special. I learned my lesson the hard way. I am your client for life.

John Gagnon Broker of Record – HomeLife/Unlimited Connections Realty Ltd. Brokerage

I am so happy with InCom. They built a fantastic agent website for a great deal, and they are constantly improving it with lots of new features at no extra cost to me. My business has grown rapidly since I joined InCom, as they have helped to market my service efficiently and uniquely on the Internet, Facebook, Twitter, YouTube and Google.

Martin Byrne REALTOR® – Royal LePage Vision Realty

It s an absolute pleasure working with InCom in the creation of my website. The whole team at InCom are extremely responsive and I would highly recommend them to anyone looking to build an easy to use website. I can whole heartedly say my website has helped me generate sales and I am sure it will continue to do so.

Andrea Lombardo Sales Representative – RE/MAX Premier Inc. Brokerage

Building a website was never so easy. InCom is always available to help me with editing my page and the video tutorials make it easy for me to do things on my own as well. The built in IDX and CRM make it easy to manage my leads and get in contact with them all from 1 dashboard. Thanks to the entire InCom team for making the process so easy and helping me with all my edits.

Betty Main Vice-President – Red Carpet International, Inc.

As a note of thanks and recommendation, we thank you for the impressive website you have created for us at Red Carpet International, Inc. We have had a very positive response to the website, as well as compliments on how professional and esthetically pleasing it is.

Twin Cities Calendar #calendar,now,today,day,week,month,january,february,march,april,may,june,july,august,september,october,november,december,minneapolis,st #paul,saint #paul,twin #cities,twin #cities #calendar,twin #cities #directory,twin #cities


Minneapolis – St. Paul prime places for Creative Odd Performances

Minneapolis – St. Paul prime places for Science History

History Center – St. Paul – more depth than Lake Superior or a list of dates (see history list below)
Science Museum of Minnesota – St. Paul – galleries feature the human body and other fossils (IMAX-2D )

Sea Life Aquarium – Bloomington – Mall of America – formerly Underwater World (coupons at Subway Cub)
Mysteries of the Rainforest – caiman crocodiles, poison dart frogs, piranha, tortoises
Wabasha Street Caves – storied histories of the seedier days of St. Paul and Castle Royal

Minneapolis – St. Paul prime places for Culture

Native American
Mendota Mdewakanton Dakota Tribe. 340 River Road, Mendota, MN 55150 651-452-4141
Mille Lacs Band of Ojibwe. Mille Lacs Band Gov’t Center, 43408 Oodena Drive, Onamia, MN 56359 320-532-4181
Minneapolis American Indian Center. 1530 E Franklin Av, Minneapoli,s MN 55404 612-879-5913
Prairie Island Mdewakanton Dakota. 5636 Sturgeon Lake Road, Welch, MN 55089
Saint Paul American Indian Magnet School. 1075 3rd Street E, St Paul, MN 55106 651-778-3100
Shakopee Mdewakanton Tribe. 2330 Sioux Trail NW, Prior Lake, MN 55372 952-445-8900
Winona Dakota Unity Alliance. Box 393, Winona, MN 55987

Hmong ( MN history )
Hmong Academy Charter School. 1515 Brewster St, St Paul, MN 55108 651-209-8002
Hmong American Partnership. 1075 Arcade Street, St Paul, MN 55106 651-495-9160
Hmong Archives. 343 Michigan Street, St Paul, MN 55102 651-621-5469
Hmong Cultural Center. 995 University Av W #214, St Paul, MN 55104 651-917-9937
Hmong Freedom Celebration – J4, Lao Family Community of MN, 320 University Av W, St Paul 55103 651-221-0069
Hmong Times. Box 9068, St. Paul, MN 55109 651-224-9395
Hmong Today (Xov-Xwm Hmoob), 1552 White Bear Av, St Paul, MN 55106 651-489-0021
Hmong Village (market, food court, shopping mall), 1001 Johnson Parkway, Saint Paul, MN 55106 651-771-7886

Somali( MN history )
Confederation of Somali Community. 420 15th Av S, Minneapolis, MN 55454 612-605-3222
Ka Joog (artists), at The Southern Theater, 1420 Washington Av S, Minneapolis, MN 55454 612-460-5628
St. Cloud Somali Radio (KVSC 88.1FM), 720 – 4th Av S, 27 Stewart Hall, SCSU, St. Cloud, MN 56301 320-308-4748
Somali Action Alliance. 2525 Franklin Av E #100, Minneapolis, MN 55406 612-455-2185
Somali Artifact Cultural Museum. 1516 E Lake St, Minneapolis, MN 55407 612-998-1166
Somali Senior Center. 3015 Ceder Av S, Minneapolis, MN 55407 612-208-0636
Suuqa Karmel Somali Mall (shopping), 2936-2944 Pillsbury Av S, Minneapolis, MN 55408 612-722-1480

Minneapolis – St. Paul media

Minneapolis – St. Paul best coupons (printable coupons – no signups, no installations)

Events in Minnesota History

January 5 – Walter Mondale born in Ceylon, MN in 1928
January 19 – Tippi Hedren born in New Ulm in 1931
January 21 – Largest protest (Women’s March) in 2017
February 2 – Record cold -60 in 1996
February 7 – Sinclair Lewis born in Sauk Centre in 1885
February 24 – Mitch Hedberg born in St. Paul in 1968
March 1 – 1st MN Capitol burned in 1881
March 3 – MN becomes a territory in 1849
March 3 – Jessica Biel born in Ely in 1982
March 18 – Peter Graves born in Minneapolis in 1926
March 24 – Louis Anderson born in Minneapolis in 1953
April 20 – Jessica Lange born in Cloquet, MN in 1949
April 21 – Prince died in 2016
April 23 – John Dillinger shootout in Hastings in 1934
May 11 – MN becomes 32nd state in 1858
May 24 – Bob Dylan born in Duluth in 1941
May 28 – Latest snow in 1965
June 7 – Prince born in Minneapolis in 1958
June 13 – Mick Jagger met Jimmy Hutmaker in Excelsior who said, “You can’t always get what you want,” in 1964
July 6 – Prairie Home Companion – 1st live broadcast in 1974
July 6 – Philando Castile was killed by a police officer in 2016
July 10 – Edward Lowe, inventor of Kitty Litter, born in 1920
July 15 – Jesse Ventura born in Minneapolis in 1951
July 23 – Snowman built in North St Paul in 1974
August 1 – I-35W bridge collapses over Mississippi River in 2007
August 5 – Loni Anderson born in St Paul in 1945
August 7 – Garrison Keiller born in 1942
August 11 – Mall of America opens in 1992
September 1 – Fire burned the pine forests of Hinckley in 1894
September 2 – 1st open heart surgery at UofMN in 1952
September 2 – VP Teddy Roosevelt gives Speak Softly speech at MN State Fair in 1902
September 6 – Robert Pirsig born in Minneapolis in 1928
September 7 – Jesse James gang attempts to rob Northfield bank in 1876
September 15 – Earliest snow in 1916
September 19 – Mary Tyler Moore show 1st airs in 1970
September 24 – F Scott Fitzgerald born in St Paul in 1896
September 24 – Kevin Sorbo born in Mound, MN in 1958
September 25 – Cheryl Tiegs born in Breckenridge, MN in 1947
September 30 – Mayo Clinic opens in 1889 (as St Mary’s)
October 2 – 1st Peanuts comic strip in 1950
October 4 – Rachael Leigh Cook born in Minneapolis in 1979
October 6 – 1st indoor shopping mall – Southdale – opens in 1956
October 25 – Marion Ross born in Watertown in 1928
October 25 – MN Twins win World Series in 1987
October 25 – Senator Paul Wellstone dies in 2002
October 29 – Winona Ryder born in Olmsted County in 1971
October 31 – 21 inches of snow in 24 hours in 1991
November 13 – Steve Zahn born in Marshall, MN in 1967

November 24 – Mystery Science Theater airs on KTMA in 1988
November 26 – Charles Schultz born in Minneapolis in 1922
December 26 – Dakota executions in Mankato in 1862

September seems the busiest month in Minnesota history. I don’t know why.

25 Free Low Cost Advertising Tips by Small Business Expert Tom Egelhoff


25 Free Low Cost Advertising Tips

by Tom Egelhoff

(Tom’s FREE Podcast for this topic is available. – For More Info Click Here)

If there is one mistake small town businesses make more often than any other it’s, What ever is left over, we’ll use for advertising.

Marketing and advertising is an investment, not an expense.

I know it sure seems like an expense to me when I’m writing the check, but trust me it’s not.

Without enough money put aside for advertising your sales can go down and you suddenly have less and less for promotion.

When do you advertise the most? For most businesses it’s the first day of business.

Don’t you have a Grand Opening, balloons, flyers, ads, on-site radio stations, contests, and prizes?

Did the income from sales pay for that? No, it didn’t. You advertise most when you need business. You advertise more when you don’t.

An average cost of advertising is usually 1 to 5% of gross sales, which can vary according to location, local advertising rates, and industry. Car dealers need more advertising than funeral homes.

Before we get to the 25 tips let’s look at the basic strategies of successful advertising.

* In order to be successful, your advertising must provide a consumer benefit or solve a problem.
* That benefit or solution must be wanted by the consumer.
* The product or service you are offering must be tied directly to that benefit or solution.
* The benefit or solution must be distinctly communicated through medial advertising. In other words, be clear, forget the advertising glitz and make sure the message isn’t lost in the ad.

A small-budget advertiser doesn’t have the ”deep pockets to develop big advertising campaigns. Some time you need to break the rules to be noticed.

Avis did it by admitting they were Number 2 in the car rental business and that campaign took them from 6th place to second place.

When they stopped that campaign they dropped back to 6th again. In the past year they have gone back to it.

Budget conscious advertisers must achieve top results for their advertising dollar. Expand your dollars by adopting some creative techniques.

Here’s 25 tips I hope will help you.

  1. Radio, newspapers and magazine specialists will frequently give free help in developing an advertising strategy. Things like demographic information, money-saving ways to produce your ads etc.
  • Place your ads in off hours or in unusual locations for less. Many times you can still reach your target market with these spots.
  • Instead of a one-time big splash ad, be consistent with frequent small ads that work.
  • Monthly magazines sometimes have unsold ad space at the end of the month they will sell at a discount.
  • If you have an 800 number, put it in every ad for immediate response and feedback.
  • Try advertising consistently in the classifieds. These ads may draw more customers than more expensive display ads.
  • Can you barter for the cost of ad production? Maybe the newspaper needs painting in exchange for an ad about your paint store.
  • Piggyback advertising are the ads you receive with your Mastercard bill. Is there someone in your town that sends out a lot of bills? Can you put a small flyer in with their bills and split the postage? Or pay a small fee?
  • Split advertising costs with the people who sell to you. Vendors and manufactures are always looking for exposure. Let people know you carry their products and have the vendor pick up part of the ad cost.
  • Are there up front advertising discounts for cash?
  • Consider advertising in regional issues of national magazines. The costs are lower and you can still reach your target market. TV Guide is a good choice. It stays around for at least a week. Time, Newsweek, and US News and World Report may stay in local doctors offices for years.
  • Share ad costs with neighbor business. Video stores and Pizza parlors are natural partners. Have coupons to each others stores or share the cost of flyers.
  • Try reducing the size of your ad (not in the Yellow Pages) or length of your radio spots. A 60 second spot is not twice as much as a 30 second spot but you won’t get twice as many customers for a 60 over a 30. Going with small ads or shorter spots will allow you to do more ads which normally pulls more customers. It’s better to be there every day with small ads than every month with one big one.
  • Develop tight production controls to minimize the need to reject finished ads. The message is more important than the messenger. Don’t try to produce ads that win awards, produce ads that sell.
  • Who are your very best customers? Aim your ads to talk directly to people like them.
  • What will suppliers give you in the way of point-of-purchase materials. Posters, stand ups, handouts, etc. Some have excellent display racks you can use.
  • Some national chains like Coke and Pepsi provide outdoor signs for businesses. There are also indoor lighted signs you write on with special markers to advertise your special offers.
  • Can you sponsor a community event? A fun-run, golf tournament, or other event that will be well publicized in the community. Your name may not be prominently displayed but sometimes the positive exposure in the community will bring in new customers.
  • Small businesses can seldom afford saturation advertising. You must be selective in the media that reaches your customers. Pin your ad reps down and make them show you exactly how their media reaches your target audience.
  • Exploit the media you choose to the fullest. If your message is verbal, you don’t need TV. Use radio, billboards and newspapers to the fullest.
  • Consider direct mail. A letter and brochure before customer contact can increase business. An IBM study concluded that selling time can be reduced from 9.3 to 1.3 total hours with direct mail advertising. A Sales and Marketing Executives International Study showed salespeople went from eight orders per 100 cold calls to 38 orders per 100 when direct mail was used.
  • Try an editorial style ad. These are ads that look like actual stories in the newspaper. They will have advertisement at the top of the article. Develop a good headline, and 50% more people will read the article than would read an ad of the same size.
  • You can’t match larger competitors dollar-for-dollar but, you can use unusual approaches (like the Avis idea above), color, music, slogans, humor (be careful here), or media selection to win your market away from the big guys.
  • Due to the high costs of conventional advertising on, radio, TV, newspapers, many cost conscious business have been forced to look for lower cost methods. Can you advertise on parking meters, taxi boards, balloons, blimps, and grocery shopping carts. Community bulletin boards, movie ads, and weekly newspaper shoppers.
  • Key your ads. Put something in the ad that will let you know which media it came from. On coupons, put a code that will record the paper and date of the ad. In radio or TV, have them mention the ad to get the discount. Ask every customer how they found you.
  • Plan for a rainy day. During the year put a small amount aside each month for emergencies. You never know when you’ll need to react quickly to whatever the competition is doing. You must be able to capitalize on breaking national events or news regarding your industry. If negative things happen in your industry you may need to respond quickly to make sure the right message is presented.
  • Always give the customer more than you promised and more than they expected. This is tip number 27 of the 25 we advertised. Maybe this last one is the one you needed.
  • I hope these tips will help your business grow. Not all may be relevant to your particular situation. Hopefully, they will illustrate the importance to plan and control your advertising budget.

    Listen in on Tom’s weekly radio show Open For Business on AM 1450 KMMS Radio, Bozeman.
    Have a business question for Tom? Click here to get Tom’s advice for free.
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    This article may be reproduced for your non-profit group or organization provided it is not altered in any way and the following is attached:

    Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise Promote Your Business Or Service In A Small Town. and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271

    Would you like Tom Egelhoff to speak at your business function or convention?
    Click here for information, topics and pricing.

    The Top 7 Benefits of Email Marketing (Pay Close Attention to No


    The Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5)

    The numbers show that email marketing is still a widely used, and successful, marketing channel.

    However, your small business can use email marketing in many different ways. How do you choose your approach? One way might be the following chart from the Email Marketing Marketing Automation Excellence 2017 Report:

    Top Benefits of Email Marketing

    The chart illustrates the seven top benefits of email marketing (ignoring Other ), each of which is a worthy goal depending on what your small business is aiming to achieve.

    1. Generating More Leads

    Encouraging visitors to sign up for your email marketing list is just one way to generate more leads. Another strategy is to encourage your email subscribers to forward your emails on to friends, families, and acquaintances or to share it on social media.

    2. Improved Sales

    If every subscriber on your list turned into a customer, you d be in small business heaven. Unfortunately, that s probably never going to happen. However, you can increase your sales by focusing the right email campaigns on the right people. The secret to doing this is email list segmentation. a process that enables you to nurture each of your list subscribers with the right message at the right time, eventually moving each through your funnel to becoming a customer.

    3. Improved Conversion Rates

    In order to sell, you need to convert and the key to email conversions is to nurture them using content. Like #2 above, the key lies in email list segmentation however, it helps to know what type of content to use at each stage of the sales process. Once you nail that, your nurturing efforts will be much more effective and, your overall conversion rates will increase.

    4. Reduced Marketing Costs

    If your small business marketing budget is tight, you ll be interested in low-cost ways to promote yourself. Happily, there are a lot of email marketing tools out, many of which offer a free tier of service and low prices when you need more features and functionality.

    5. Identifying Better-Quality Leads

    The last thing you need is to waste time on bad leads. That s why, before marketing your small business, it pays to have a lead qualifying system in place. Happily, email marketing itself is a lead qualifying system that demonstrates a prospect s interest based on:

    • The fact that they signed up for your list in the first place;
    • Whether they open your emails; and
    • If they click on any of the links within your emails.

    6. Integrating with Other Media to Boost Response

    • Social share icons;
    • Super-sharable content; and
    • Deals to share which then give a referral reward back to the subscriber who shared it.

    7. Shorter Sales Cycles

    Email marketing is a great way to get your most convincing content in front of prospective decision makers. If you re nurturing the right subscribers via email as mentioned in No. 5 above, and you re using both segmentation and the right content as mentioned in No. 2 and No. 3 above respectively, then you can speed up your sales cycle by getting the right content to the right decision maker at the right time.

    Now that s powerful stuff.

    Online Digital Marketing Course with Mentors #digital #marketing #classes #online


    Digital Marketing

    We love questions, almost as much as we love providing answers. Here are a few samplings of what we’re typically asked, along with our responses.

    What is the price of the course? Do you offer payment plans?

    The price of the course is $750. Most students choose to pursue a 3-part payment plan with a deposit of $250 and then 2 additional installments of $250. We are more than happy to set up a customized plan for you based on your individual needs.

    Do Circuits students get a discount towards other courses at GA?

    Yes! We want to help make lifelong learning as easy and accessible for you as possible. Circuits alumni can choose from one of three great perks:

    • Get 10% off an additional Circuits course OR
    • Receive $200 towards a single Part-Time, On-Campus course OR
    • Apply 75% of your completed Circuit tuition towards the cost of a Full-Time, On-Campus Immersive course.

    I work full-time, can I still take this course?

    Yes! This course was built with flexibility in mind allowing you to complete the content and meet with mentors on your schedule. Going through the course materials and the weekly projects can be done anytime during the week and takes about 6-8 hours. More than 85% of our students are employed full-time.

    Are there specific class times?

    Most of the course content is taught asynchronously through videos, quizzes, slideshows and projects, but there are also weekly one-on-one meetings with your mentor (you’ll be able to choose the time that works best for you).

    Who are the mentors? How does mentorship work?

    The mentors are all working professionals who are experts in their fields. Each class has the opportunity to work with a number of different mentors. Your mentors will:

    • Help you set goals for the course, and then make sure you’re on-track to meet them.
    • Meet with you in one-on-one meetings, to go over your work and overall progress.
    • Answer any questions you might have as you get through the course content.

    Does this course have any restrictions?

    Yes, this program is not open to enrollments for individuals who plan to take the course from the following US states: Alabama, Nebraska, Oklahoma, Utah, Wisconsin, and Wyoming.

    More Questions?

    Marketing ROI Formula – Return on Investment Calculator #calculating #marketing #roi


    Return on Investment ROI Formula and Use

    Return on investment (ROI) is a measure of the profit earned from each investment. Like the “return” (or profit) that you earn on your portfolio or bank account, it’s calculated as a percentage. In simple terms, the ROI formula is:

    (Return – Investment)

    It s typically expressed as a percentage, so multiple your result by 100.

    ROI calculations for marketing campaigns can be complex you may have many variables on both the profit side and the investment (cost) side. But understanding the formula is essential if you need to produce the best possible results with your marketing investments.

    For step-by-step guidance on calculating ROI for a marketingcampaign, check out our demo:

    For marketing ROI. the tricky part is determining what constitutes your return, and what is your true investment. For example, different marketers might consider the following for return:

    • Total revenue generated for a campaign (or gross receipts or turnover, depending on your organization type and location, which is simply the top line sales generated from the campaign)
    • Gross profit. or a gross profit estimate, which is revenue minus the cost of goods to produce/deliver a product or service. Many marketers simply use the company s COG percentage (say 30%) and deduct it from the total revenue
    • Net profit. which is gross profit minus expenses

    On the investment side, it s easy for marketers to input the media costs as the investment. But what other costs should you include? To execute your campaign, you might have:

    • Creative costs
    • Printing costs
    • Technical costs (such as email platforms, website coding, etc)
    • Management time
    • Cost of sales

    Marketing ROI Formula

    One basic formula uses the gross profit for units sold in the campaign and the marketing investment for the campaign:

    Gross Profit – Marketing Investment
    Marketing Investment

    You can also use the Customer Lifetime Value (CLV) instead of Gross Profit. CLV is a measure of the profit generated by a single customer or set of customers over their lifetime with your company.

    Customer Lifetime Value – Marketing Investment
    Marketing Investment

    However, some companies deduct other expenses and use a formula like this:

    Profit – Marketing Investment – *Overhead Allocation – *Incremental Expenses
    Marketing Investment

    *These expenses are typically tracked in Sales and General Expenses in overhead, but some companies deduct them in ROI calculations to provide a closer estimate of the true profit their marketing campaigns are generating for the company.

    The components for calculating marketing ROI can be different for each organization, but with solid ROI calculations, you can focus on campaigns that deliver the greatest return. For example, if one campaign generates a 15% ROI and the other 50%, where will you invest your marketing budget next time? And if your entire marketing budget only returns 6% and the stock market returns 12%, your company can earn more profit by investing in the stock market.

    Finally, ROI helps you justify marketing investments. In tough times, companies often slash their marketing budgets – a dangerous move since marketing is an investment to produce revenue. By focusing on ROI, you can help your company move away from the idea that marketing is a fluffy expense that can be cut when times get tough.

    You measure and track the ROI of all of your marketing investments.

    Your campaigns deliver the highest possible return and you’re able to improve them over time.

    Your organization understands and agrees with the choices you make because there’s solid data to support your investments.

    You calculate ROI on some investments, but because it can get complex, you don’t attempt to measure it at all times.

    You have a general idea of how your investments perform relative to each other, but you can’t pinpoint the exact return you’re generating. And in tough times, your budget is cut.

    You don’t measure the performance of any of your investments. In fact, marketing is viewed as a cost, not an investment at all.

    Your company isn’t sure what works and what doesn’t, and it’s a struggle to meet goals.

    Not Sure How To Calculate Marketing Return On Investment?

    Access detailed step-by-step plans in our new marketing website.
    It s free to use

    Marketing ROI Key Concepts Steps

    Before you begin

    It’s a good idea to measure ROI on all of your marketing investments – after all, you’re in business to earn a profit. If your sales process is long and complex, you may choose to modify or simplify your ROI calculations, but a simple calculation is more useful than none at all.

    Confirm your financial formulas

    There are several figures you’ll need for your ROI calculations :

    • Cost of goods sold (COGS). The cost to physically produce a product or service.
    • Marketing investment. Typically you’d include just the cost of the media, not production costs or time invested by certain employees; however, in certain cases it may be better to include all of those figures.
    • Revenue. It can be tricky to tie revenue to a particular campaign, especially when you run a variety of campaigns and have a long sales process. Your finance team may have some suggestions for estimating this figure.

    Companies calculate these figures differently, so confirm the formulas your company uses your finance team or accountant can guide you.

    Establish an ROI threshold

    Set an ROI goal for your entire budget and individual campaigns; set a floor as well. By doing so, you gain more power over your budget. If you project that a campaign won’t hit the threshold, don’t run it; if you can’t get an ongoing campaign over the threshold, cut it and put your money elsewhere.

    Set your marketing budget

    When you have an ROI goal and annual revenue/profit goals, you can calculate the amount of money you should spend on marketing – just solve the ROI formula for the “investment” figure. You’ll be more confident that you’re spending the right amount of money to meet your goals.

    Calculate ROI on campaigns; track and improve your results

    Tracking ROI can get difficult with complex marketing campaigns, but with a commitment and good reporting processes, you can build solid measurements, even if you have to use some estimates in the process.

    Use your ROI calculations to continually improve your campaigns; test new ways to raise your ROI and spend your money on the campaigns that produce the greatest return for your company.

    After Marketing ROI

    The more you understand ROI, the more power you have over your investments. Continue to learn, improve your reporting capabilities and use ROI to improve your campaigns and generate more profit for your company.

    To calculate ROI for your marketing campaigns, download our marketing ROI calculators .

    Download Pre-Programmed Marketing ROI Calculators

    The 30 Magic Marketing Words You Should Be Using #free #e-mail #marketing


    The 30 Magic Marketing Words You Should Be Using

    Savvy business owners, copywriters, and designers know how language influences emotions and persuades action. Certain words and phrases are time-tested to boost response and conversion rates almost across the board. Of course, different motivating words and phrases work better in different situations, and it’s up to you to figure out which work best for your business. It isn’t all that difficult to figure out, though: If your intuition doesn’t tell you, your customers will. Test the following 30 “magic marketing words” in your next email, social media or blog post, on a direct-mail postcard or website to see which yields the best response.

    1. You – Write as though you’re speaking to the customer and about the customer, not about yourself.
    2. Because – Give customers a reason why they need to take action.
    3. Free – “Because” we all like free things, right?
    4. Value – This implies customers are getting something versus losing something (i.e. money when you say “cost” or “price”).
    5. Guaranteed – Give customers a guarantee to minimize risk perception, so they feel they have everything to gain and nothing to lose.
    6. Amazing – Customers will respond to something that is incredible.
    7. Easy – Make it simple for customers to take the next step in the purchasing process, and let them know how much easier life will be with your product or service.
    8. Discover – This implies there is something new and unknown to the customer, something that has supreme benefits and gives them an edge.
    9. Act now – Motivate an immediate response with a limited-time offer.
    10. Everything included/everything you need – This establishes that your product or service is all your customers will have to buy in order to achieve their goal.
    11. Never – Point out a “negative benefit,” such as “never worry again” or “never overpay again.”
    12. New – Your product or service is the cutting edge in your industry.
    13. Save – The most powerful word to showcase monetary savings, or even time savings.
    14. Proven – Remind customers that your product, service or business is tried-and-true.
    15. Safe and effective – “Proven” to minimize risk perception for health and monetary loss.
    16. Powerful – Let customers know that your business, product or service is robust.
    17. Real results/guaranteed results – Your customers want results, after all.
    18. Secret – Not everyone succeeds, and there are secrets to success. Let customers know you can reveal those secrets.
    19. The – This implies your solution is the “end-all-be-all.” Consider the difference: “3 Solutions for Marketing Success”/”The 3 Solutions for Marketing Success.”
    20. Instant –Instant access or downloads are more appealing than waiting.
    21. How to – Start off with a solution so customers read the rest of your copy.
    22. Elite –Your customers are among the best in the world. Invite newbies to join a highly desirable club.
    23. Premium – Premium helps denote high quality.
    24. Caused by – If your marketing literature builds a case for your product, transitional phrases such as “caused by,” “therefore,” and “thus” can help reinforce the logic of a purchase.
    25. More – Do you offer more than your competitors? Let your customers know, because they want the best deal, after all.
    26. Bargain – Because customers want a great deal, remember?
    27. No obligation – Create a win-win situation for your customers.
    28. 100% money-back guarantee – Again, no risk.
    29. Huge – A large discount or outstanding offer is difficult to resist.
    30. Wealth – If you’re selling products and services related to money, wealth is a desirable word for customers.

    They key to success is to combine these words into phrases that trigger buying behavior. For example: “Get real results instantly – 100% money-back guarantee – act now!” Keep your copy short and sweet, play on emotional triggers with these words and phrases, and you’ll increase your conversion and response rates.

    Ready to put your copy to action?

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    9 Digital Marketing Strategies to Woo Baby Boomers #online #marketing #school


    9 Digital Marketing Strategies to Woo Baby Boomers

    There are more 77 million baby boomers — people born between 1946 and 1964 — in the United States right now. By the end of 2015, Americans 50 and older will represent 45 percent of the population — and will control approximately 70 percent (some say more) of the wealth.

    And while the buying and online habits of millennials seems to dominate the news, their buying power pales in comparison to the buying power wielded by baby boomers — some $3 trillion in just the United States alone.

    But just like millennials, baby boomers are not so easily wooed. Moreover, these 50-, 60-, and 70-something consumers, unlike their children and grandchildren, are less likely to be using smartphones and apps, such as SnapChat and Instagram, which are all the rage with marketers right now. (While an estimated 79 percent of baby boomers regularly use the Internet, less than half use smartphones to check email or go online. Though a majority shop online and engage in social media, from a computer.)

    So how can marketers reach this golden demographic? Here are nine suggestions from marketers and ecommerce experts who specialize in the baby boomer generation on how to reach and sell to baby boomers online.

    1. Understand that not all boomers are alike — and target those most likely to purchase your product or service. “As with marketing to any large group, be careful to not cast a net that is too wide,” cautions Linda Pophal, owner, Strategic Communications. a marketing and communications firm. “The baby boomer generation is quite large and the members of this generation vary significantly.” So rather than targeting all boomers, figure out which segment is most likely to purchase, or be interested in, your product or service.

    Then “identify which communication channels will most effectively reach them,” and craft messaging that will appeal specifically to them. “Don’t make assumptions,” she warns. “For instance, it is often assumed that baby boomers are not active users of social media. But that’s not necessarily true.” While older boomers (70+) are less likely to be on social media sites, or shop online, younger boomers do use sites like Facebook and shop online regularly.

    2. Show you care and understand them — be relatable. “Strive to be honest and upfront and factual about your product offerings,” advises Sandra Powers, Internet marketing manager, an attorney referral site. “We frequently display pictures of baby boomers in our newsletters and other marketing materials. Baby boomers better identify with your products if the marketing materials include pictures of people that look like them.”

    Similarly, “have a rich About Us page [on your website] that shows [boomers] who they are buying from — and include pictures of your staff [if appropriate],” suggests Danielle Kunkle, vice president, Boomer Benefits. which markets Medicare supplement insurance to baby boomers. Boomers “value businesses that care about their community,” she adds. So “show them your philanthropy.” For example, “our company funds a scholarship for baby boomers who return to school as an adult.” By sharing that information online, “our potential clients can see that we give back to the same generation of clients who have made us successful,” and feel good about interacting with them.

    3. Skip the hard sell. “Most boomers don’t want to feel like they are being ‘sold’ something,” says Billy Bauer, marketing director, Royce Leather. which sells leather gifts. Explain what it is you are offering, and the value of your product or service, without being pushy or patronizing. Remember, boomers like “to do their research before making an informed decision,” he says. And because older boomers like to ask questions, “make it clear that you are available to answer any questions.”

    4. Focus on benefits, not just features. “Focus your messaging on how your product or service solves a problem vs. pushing features and specifications,” advises Craig Hood, executive vice president of Allegro Medical. an online medical supply store for durable medical equipment and medical supplies. “Boomers are smart, know what they want and are not afraid to pay for it. Tell the story of how your product makes life easier, better or more enjoyable.”

    5. Make the online sales process easy and secure. Make it easy for baby boomers to find what they need on your site and purchase it with as few clicks as possible — while letting them know that their credit card and personal information is secure. “Make the checkout process quick, not too many pages, with very quick load times,” says Kenny Kline, CEO, Slumber Sage. an online sleep and mattress guide.

    6. Make it easy to communicate with you. Be sure to include contact information — a phone number, an email address, social media links — on your website and on your marketing materials, where it’s easy to find. And respond promptly to people when they reach out to you with a question.

    Don’t discount the power of the telephone, says Edward Nevraumont, CMO, A Place for Mom. which connects families to senior care. “Even Expedia still does 25 percent of its bookings over the phone. The internet is great for a lot of things (including keeping costs down), but it’s almost always worth it to make it easy for someone to pick up the phone and call you to help complete a transaction.”

    And don’t forget about social media. “Facebook is a great way to have a conversation,” says Kunkle.

    7. Build a referral program. “Boomers are much more likely to come from referrals,” says Hood. “Do a great job for your customers and then ask them to spread the word through their personal networks. And make it easy to share a product or service through email, or social media.” Also, consider rewarding customers with discounts or perks for referring family members and friends. Boomers love to feel special — and that they are getting a good deal.

    8. Don’t forget “old school” marketing methods. “Social communities like Twitter, Facebook and YouTube are not the best way to reach out to the baby boomer demographic,” says Powers. So “we use old school delivery methods like direct mail and print brochures,” which are more effective with older boomers.

    That said, remember Tip No. 1 and do your research regarding the best channels and methods to reach your target audience before committing thousands of dollars, or human resources, to a particular marketing method that may not be effective.

    9. Respect their privacy. When collecting or using data about baby boomers, especially data on individuals, keep in mind that “baby boomers value their privacy,” says Aaron Tellier, vice president, Insurance and Wealth Management, Merkle. a customer relationship marketing agency. “So it’s important to seek some form of permission before utilizing their information in a way that assumes some level of intimacy,” he explains. “A few complaints can easily derail an otherwise well-conceived marketing program.”

    What is ATL, BTL and TTL Marketing #atl, #btl, #ttl #marketing #tips,,


    What is ATL, BTL and TTL Marketing

    Marketing Tools. Above the line and Below the line

    The Art of Marketing… It lets one flirt with his or her creativity to sell / advertise / brand a product or service. And surprisingly, there exists a hypothetical line to differentiate between the kind of marketing one indulges into. Lets take a look…

    Companies market their products in a number of ways. These ways fall into either of these two categories:

    Above the line (ATL)

    Above The Line (ATL) refers to promotional activities done at macro level. It is done at national, regional or at bigger territory level and mass audience is covered in this type of promotion. A brand image is created about the company and its product. Media such as television, cinema, radio, newspapers, and magazines are used to create an impact about the company and its product. ATL communication is more of conventional in nature.

    Below the line(BTL)

    Below The Line (BTL) communication is unconventional in nature, done at micro level and forms part of non-media communication. Measures include direct mailing, distribution of flyers, brochures, and usage of sponsorships, public relations, tele-marketing and point of sale

    Interestingly, ATL and BTL terms were coined at Proctor Gamble in 1954 where accountants differentiated advertising agencies’ payments vis-à-vis who undertook promotional activities other than advertising for fixed fees. Gradually, marketers started to differentiate activities other than advertisements as separate marketing practice called Below the line (BTL).

    Today, ATL is used for branding effect, to generate mind share while BTL is used to generate loyalty and repeat sales. ATL is tailored for mass audience while BTL promotions are targeted at individual level according to their needs and preferences. ATL promotions are difficult to measure while BTL are measurable in terms of sales and feedback and it gives marketers valuable insights on their return on investment (ROI). Since BTL focus is targeted and customer centric, it is efficient and cost effective, apt for start-ups.

    Social networking sites such as face book, twitter, my space, you tube help generate leads and enable companies to develop eCRM and use data in a varieties of ways. Though, social media is an integral part of BTL activity today, but it beats even television, audio, magazines in creating brand value in terms of numbers and is way more rewarding.

    Through The Line (TTL)

    Through the line refers to an advertising strategy involving both above and below the line communications. This strategic approach allows brands to engage with a customer at multiple points (for example, the customer will see the television commercial, hear the radio advert and be handed a flyer on the street corner). This enables an integrated communications approach where consistent messaging across multiple media create a customer perception.

    The advent of social media has blurred the ‘line’ segregating the marketing techniques. These days, companies use an integrated approach involving both ATL and BTL and it is called Through The Line (TTL) approach. This approach allows brands to engage with their customers at multiple points and thus generate a solid perception regarding the company and the product, the main aim of Marketing!

    Suggested Read for you

    What is mobile marketing? Definition from #mobile #marketing #automation


    mobile marketing

    What is mobile marketing?

    Mobile marketing is promotional activity designed for delivery to cell phones. smart phones and other handheld devices, usually as a component of a multi-channel campaign.

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    Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns.

    The expanding capabilities of mobile devices also enable new types of interactive marketing. New mobile marketing channels include:

    • location-based service (LBS). which involves detecting the area the user is connecting from (geolocation ) and sending marketing messages for businesses in that area.
    • augmented reality mobile campaigns, which overlay the user’s phone display with location-specific information about businesses and products.
    • 2D barcode s, which are barcodes that scan vertically as well as horizontally to include much more information. A mobile user can scan barcodes in the environment to access associated information.
    • GPS messaging. which involves location-specific messages that the user picks up when he comes into range.

    The Kelsey Group, a marketing research company, predicted that the mobile advertising industry would grow from to $3.1 billion in 2013, up from $160 million in 2008. The firm also predicts that mobile search marketing will account for 73% of mobile marketing by 2013, up from 24% in 2008, and that SMS-based campaigns would shrink to 9%, down from 63% in 2008. Display-based campaigns are expected to stay relatively steady, up to 18% from 13%.

    Learn More About IT:
    The Mobile Marketing Association provides relevant news, articles and research.
    This free chapter download provides background on the technologies behind mobile marketing.

    This was last updated in October 2009

    Related Terms

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    Dig Deeper on Enterprise mobile app strategy

    Online Global Marketing Management Graduate Certificate #search #engine #marketing #certificate


    Global Marketing Management, Graduate Certificate

    Related Programs

    The Global Marketing Management graduate certificate introduces innovative marketing concepts, focusing on Internet-enabled approaches combined with the marketing skills necessary for today’s highly competitive and international environment. You will learn Internet-based marketing skills such as web design, SEO, and SEM, and develop an appreciation for the power of social media. Through partnerships with universities around the world, the program offers a truly unique opportunity to take online courses in English with MBA students worldwide, learning about marketing and business in Latin America, Europe, the Middle East, and Asia. In our specially designed international course series, you will learn from partner university professors while engaging with students employed in the region’s corporations. The certificate is truly an exciting opportunity to learn the new marketing skills necessary for competition in today’s highly sophisticated web environment—while engaging with fellow students around the globe.

    Students who complete the Graduate Certificate in Global Marketing Management will be able to demonstrate:

    • An understanding of opportunities offered by the Internet and various digital business strategies and technologies.
    • The technical skills to be able to write and put into operation enterprise Internet strategy.
    • Skills and abilities necessary to operate in a global environment and use a broad range of innovative marketing techniques.
    • Specific marketing skills and related marketing concepts, including social media marketing.
    • The knowledge necessary to optimize websites for various search engine functions, and engage in a broad range of innovative marketing techniques.
    • Knowledge and expertise of international marketing and management that enables successful competition in the global economy.

    Why Choose BU’s Graduate Certificate in Global Marketing Management?

    • Boston University certificate programs comprise just four courses (16 credits) and provide essential skills and capabilities in high-growth industry areas. Certificate programs also provide a pathway to Metropolitan College management degree programs.
    • Learning from expert faculty from MET’s Department of Administrative Sciences, students will gain the marketing skills necessary for today’s highly competitive and international environment.
    • Online certificate programs share courses and instructors with MET’s master’s degree programs in management, ranked among the nation’s Best Online Graduate Business Programs (Excluding MBAs) by U.S. News World Report in 2017.

    Watch what students have to say on why they choose the graduate program in Global Marketing Management offered by Boston University s Metropolitan College.

    The Startup Pyramid #startup #marketing #strategy


    The Startup Pyramid

    Every six months I rethink the optimal startup go to market approach based on new insights gained at recent startups. Lately I’ve been using a pyramid to represent the process I m using. Startups require a solid foundation of product/market fit before progressing up the pyramid and scaling the business.

    Achieving Product/Market Fit

    Product/market fit has always been a fairly abstract concept making it difficult to know when you have actually achieved it. Yet many entrepreneurs have highlighted the importance of creating a product that resonates with the target market:

    • Paul Graham. The mantra at Paul’s successful startup incubator YCombinator is “make things people want.”
    • Steve Blank. In Steve’s book Four Steps to the Epiphany he writes: “Customer Validation proves that you have found a set of customers and a market who react positively to the product: By relieving those customers of some of their money.”
    • Marc Andreessen. A couple years ago Marc wrote the following on his blog. “…the life of any startup can be divided into two parts before product/market fit and after product/market fit.” He goes on to write: When you are BPMF, focus obsessively on getting to product/market fit. Do whatever is required to get to product/market fit. Including changing out people, rewriting your product, moving into a different market, telling customers no when you don t want to, telling customers yes when you don t want to, raising that fourth round of highly dilutive venture capital whatever is required.

    I’ve tried to make the concept less abstract by offering a specific metric for determining product/market fit. I ask existing users of a product how they would feel if they could no longer use the product. In my experience, achieving product/market fit requires at least 40% of users saying they would be “very disappointed” without your product. Admittedly this threshold is a bit arbitrary, but I defined it after comparing results across nearly 100 startups. Those that struggle for traction are always under 40%, while most that gain strong traction exceed 40%. Of course progressing beyond “early traction” requires that these users represent a large enough target market to build an interesting business.

    You should measure your product/market fit as soon as possible because it will significantly impact how you operate your startup. If you haven’t reached product/market fit yet it is critical to keep your burn low and focus all resources on improving the percentage of users that say they would be very disappointed without your product. Avoid bringing in VPs of Marketing and Sales to try to solve the problem. They will only add to your burn and likely won’t be any better than you at solving the problem. Instead, you (the founders) should engage existing and target users to learn how to make your product a “must have.” Sometimes it is as simple as highlighting a more compelling attribute of your product – but often it requires significant product revisions or possibly even hitting the restart button on your vision. For more on getting to product/market fit, I recommend reading Marc Andreessen s full post via (it has been removed from his blog).

    Race up the Pyramid

    Once you have achieved product/market fit, it’s time to accelerate through the next steps of the pyramid and then begin scaling your business. Here’s a brief description of what to do at each of the steps before scaling:

    • Promise: Highlight the benefits described by your “must have” users (those that say they would be very disappointed without your product).
    • Economics: Implement the business model that allows you to profitably acquire the most users.
    • Optimize: Streamline a repeatable, scalable customer acquisition process by testing multiple approaches and tracking to improve the right metrics.

    Effectively executing these pre-scale steps often improves the conversion rate to transactions by 5X or more. This directly boosts the effectiveness of every future marketing initiative by the same proportion. Just don’t rush into this fine-tuning phase until you have first achieved product/market fit.

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    Tactical Marketing vs. Strategic Marketing

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    In simple terms, a strategy is a plan for reaching a specific goal, while a tactic is the means you use to reach the goal. In business, a strategy is a broad goal, such as increasing sales or market share or creating an particular image for your business. Tactics for creating an image or brand might include using price to establish you as affordable or high-end. When creating marketing plans, start with broad strategies and support them with specific tactics.

    Strategic Marketing

    Strategic marketing consists of selling your product in such a way that you achieve a goal. Goals can include increasing sales, revenues, market share, segmenting the market or creating a new brand or position in the marketplace. An example of a marketing strategy would be to maintain your existing revenues with less advertising or using fewer locations. Even though strategic marketing goals might be conceptual, try to make them as specific as possible. For example, instead of setting a goal of increasing sales, set a goal of increasing sales by a certain percentage or among a specific market segment, such as women, seniors or parents. Part of strategic marketing includes adjusting your price, position and actual product or service to help you achieve your goals.

    Tactical Marketing

    Once you have goals, including specific strategies for achieving your goals, determine how you will implement your strategies. If you want to increase your revenues, one tactic might be to raise your prices in conjunction with rebranding a product or service as upscale. If you want to increase market share among health-conscious consumers, you might start sponsoring sporting events or advertising in health and fitness magazines.

    Know Your Customers

    To create tactics to support your marketing strategies, create detailed profiles of your customers. Learn the age, gender, marital status, geographic location, educational level, parental status and other information about your current customers, as well as customers you want to attract. Without this information, it will be difficult to create strategies and even more difficult to tactically implement them. Knowing your customer demographics will help you choose the right marketing channels, such as advertising media, to reach your customers.

    Marketing Channels

    Use a variety of marketing channels to implement tactics. Selecting the right advertising media, public relations, cause marketing, sports marketing, public relations and distribution channels are critical to creating effective tactics. For example, if your strategy to increase revenue is to position and price your shoes as upscale, but you sell the shoes in discount stores, your tactic will not effectively support your strategy. If one of your strategies is to increase sales among single women, sponsoring women s 5K runs and tennis leagues might be an effective tactic.

    About the Author

    Sam Ashe-Edmunds has been writing and lecturing for decades. He has worked in the corporate and nonprofit arenas as a C-Suite executive, serving on several nonprofit boards. He is an internationally traveled sport science writer and lecturer. He has been published in print publications such as Entrepreneur, Tennis, SI for Kids, Chicago Tribune, Sacramento Bee, and on websites such, SmartyCents and Youthletic. Edmunds has a bachelor s degree in journalism.

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