How to Create a Marketing Plan (with Pictures) #marketing #strategy #plan #template

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How to Create a Marketing Plan

Consider your company’s goals. The goal of a situation analysis is to look at your company’s current marketing situation. From there, changes can identified and made. Begin by looking at your company’s mission and goals (if your company doesn’t have one, then, this has to be clarified before you start), and determine if your company’s current marketing plan is helping to meet those goals or not.

  • For example, you may own a snow plowing and winter maintenance business, and may have set a goal to grow your overall revenues by 10% by adding more contracts. Do you have a marketing plan that outlines how you will attract those additional contracts? If so, is it working?

Examine your current marketing advantages and challenges. What is attracting customers to your business now? What is attracting customers to your competitor’s business? Chances are your strengths are attracting customers to your business, and knowing these strengths is an important marketing advantage. [1]

  • Come up with concrete, definitive strengths and advantages that customers will find when they work with you. These are called internal characteristics of the company, and they’re what determine a customer’s level of satisfaction. [2]
  • Potential strengths could be low cost, excellent customer service, user friendliness, or speed. [3]
  • Distinguish yourself from the competition. This may be tied with your strengths, or it may just be a fact of doing business with your company. But if you want customers to choose you over your competitors, you’ll need to figure out beforehand why they should do that. [4]
  • You should also be aware of your company’s potential weaknesses and shortcomings, as these are also internal characteristics that matter to consumers. Once you’ve identified weaknesses you should begin planning ways to address those issues. If you don’t, those weaknesses could end up being a competitor’s strengths. [5]

Research your target market. It is important to know precisely who are selling to in order to market to them. Knowing your target market and their needs allows you to determine where you should advertise and how you should advertise. If you do not intimately know your target market, you cannot effectively communicate how your products and services meet their needs. [6]

  • Conduct demographics research. You want to know the age, gender, location, and even income of your customers. You also want to know the psychology of your customers. If you run a snow removal company, for example, and your customers are large businesses, what are the things they value most from a snow removal service?
  • Utilize official government data on both the market and industry. You may want to look at economic indicators like price and cost indices, as well as employment statistics in your state, county, and city. [7]
  • If your budget permits it, you may want to consult with trade groups or institutions that conduct their own research and analysis of markets and industry trends. [8]
  • You should also research your competition. The only way you will be able to offer customers something that the competition can’t is by knowing what, exactly, your competitors’ appeal is. Do they offer better prices? Quicker turnaround time? If so, how do they offer those features? Are they cutting corners someplace else in their business plan? Knowing the competition’s strengths and weaknesses is one of the best things you can do to help position your business for success. [9]

Educate yourself on external opportunities and threats. These are the external characteristics of your company, and they are determined by your competition, by fluctuating market factors, and by customers or clients. Your goal here is to look at the various factors that could affect your business so that you can adjust your marketing plan accordingly. [10]

  • Begin by analyzing market trends, such as observable shifts in what consumers want/need, and what they expect from a company like yours. [11]
  • Look at financial trends that may affect you, like the rise in virtual payment methods or current inflation rates. [12]
  • If you own a snow removal business and cater to large public sector institutions (like government buildings) you may be aware that tight government finances are making your clients more concerned on cost. Your business strategy (and marketing plan) should focus on how you can provide the lowest-cost quality service. [13]




Cloud Services, Cloud Technology, Cloud Solutions, Cloud Consulting #cloud, #cloud #services, #cloud

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Cloud

Wipro’s Cloud services helps enterprises in enhancing customer experience, accelerating business outcomes and building future ready capabilities. We help our customers optimize, scale, manage and outsource IT resources to rationalize investments. Our industry solutions help simplify processes, modernize applications and enable cognitive intelligence to meet our customers’ business needs.
Wipro partners with best of breed products such as Salesforce, Oracle, Microsoft and a host of ecosystem partners to provide cutting edge solutions.

How Wipro Helps

With Wipro’s cloud services. you empower your business leaders and employees to do business better. Our Cloud solutions help you:

  • Optimize, scale, manage and outsource your IT resources
  • Reimagine journeys and processes to enable digital business
  • Enable customers, employees and partners with a consistent omni-channel experience
  • Transform to an agile business and a dynamic growth engine

Wipro’s in-depth industry and technology expertise can deliver true multi-directional dynamism, thereby enabling your enterprise to experience a seamless cloud journey.

“Wipro is best-suited to complex or transformational projects. For example, Wipro has led digital transformation based on Salesforce at leading brands such as Philips (connected products) and ST Microelectronics (digital partner ecosystem). Wipro has significant experience with legacy migration and complex integration. Though Wipro does plenty of standalone work in this space, it is particularly well-suited to clients seeking a long-term partner for ongoing Salesforce services.”

– Liz Herbert, The Forrester Wave™: Salesforce Implementation Partners, Q2 2015, Forrester Research, Inc. June 26, 2015

Services Portfolio

Solutions

  • VirtuaDesk
  • ServiceNXT Cloud Operations Center




Term life insurance #financial #strategy,retiree, #pre #retiree,applicant,beneficiary,term #life,customer,young,insurance,prospect,mid #career,family #and #home

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Term life insurance: Protection for your big plans. (And for your littlest ones.)

Term life insurance is the simplest way to protect loved ones now—and lock in your lowest available rates for a set period of time. As long as you keep your policy active for a set “term” (like 10, 15, or 20 years), it can replace your lost income, tax-free, in the event of your death. Plus, you can add more coverage or upgrade to a permanent policy later.*

Yearly Convertible Term

If you’re on a tight budget or unsure what protection you need, starting with a term policy can make sense. Later on, you can renew or upgrade.

Level Premium Convertible Term

If consistency appeals, take comfort with a guaranteed rate that won’t go up until your term runs out (or you convert to whole life coverage).

Our wide range of riders, some at additional cost, offer extra benefits to help you meet your short- and long-term goals.

You look out for loved ones every day. Term life insurance helps protect their futures, too.

It goes without saying that you could never be replaced, but with life insurance, your loved ones wouldn’t be burdened with the financial pressure that would come with your loss. Here’s why: the proceeds of life insurance can be used to help preserve your beneficiaries’ standard of living and fulfill future goals, and generally come free from federal income tax.

HOW DOES TERM LIFE INSURANCE WORK?

Term life policies often start you at a lower premium for a set period of time. You choose the length of time you’d like to carry the policy, and at the end of the term, you typically have the option to easily renew or upgrade to a permanent policy.

In this way, purchasing term life when you’re young can lock in your access to affordable life insurance for the term period—even if your health status changes. You can convert your coverage to more rewarding permanent policies, like whole life insurance. possibly at a lower price than if you’d put off purchasing until you’re older.

Could a term policy be right for you?

Term can be the perfect solution for those balancing high expenses with a high need for protection, for example, when you’re starting a family. Ultimately, term life is a cost-conscious solution to get the most protection you can now, while still providing you with an opportunity to convert to a permanent policy later on.

Finally, term insurance is a great option for people who need:

  • Coverage for a well-defined period of time
  • Business protection (in the event you’d lose a key employee or business partner)
  • Extra coverage on top of other, permanent life insurance

READ MORE





What is mobile device management software? Definition from #mobile #device #management #strategy

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mobile device management software

Mobile device management software is any application that gives IT administrators a way to troubleshoot and manage employee mobile devices remotely. Mobile device management software typically allows distribution of applications, data and configuration settings and patches for devices such as tablets, mobile phones. smartphones and other mobile computing devices.

Download this free guide

Download Our 17-Page Mobile Application Management Handbook

Experts provide best practices for mobile application delivery and management to help deal with the flood of mobile devices, new applications and data security demands.

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The advantage of mobile device management software is that IT administrators can manage employee mobile devices without having to troubleshoot the device in person. Mobile device management software is increasingly important as more and more employees use mobile devices for work purposes.

This was last updated in November 2011

Continue Reading About mobile device management software

Related Terms

discoverability (in UX design) Discoverability, in the context of product and interface design, is the degree of ease with which the user can find all the. See complete definition VMware AirWatch VMware AirWatch is an enterprise mobility software provider based in Atlanta. AirWatch, a division of virtualization vendor. See complete definition VMware AirWatch VMware AirWatch is an enterprise mobility software provider based in Atlanta. AirWatch, a division of virtualization vendor. See complete definition

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The Startup Pyramid #startup #marketing #strategy

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The Startup Pyramid

Every six months I rethink the optimal startup go to market approach based on new insights gained at recent startups. Lately I’ve been using a pyramid to represent the process I m using. Startups require a solid foundation of product/market fit before progressing up the pyramid and scaling the business.

Achieving Product/Market Fit

Product/market fit has always been a fairly abstract concept making it difficult to know when you have actually achieved it. Yet many entrepreneurs have highlighted the importance of creating a product that resonates with the target market:

  • Paul Graham. The mantra at Paul’s successful startup incubator YCombinator is “make things people want.”
  • Steve Blank. In Steve’s book Four Steps to the Epiphany he writes: “Customer Validation proves that you have found a set of customers and a market who react positively to the product: By relieving those customers of some of their money.”
  • Marc Andreessen. A couple years ago Marc wrote the following on his blog. “…the life of any startup can be divided into two parts before product/market fit and after product/market fit.” He goes on to write: When you are BPMF, focus obsessively on getting to product/market fit. Do whatever is required to get to product/market fit. Including changing out people, rewriting your product, moving into a different market, telling customers no when you don t want to, telling customers yes when you don t want to, raising that fourth round of highly dilutive venture capital whatever is required.

I’ve tried to make the concept less abstract by offering a specific metric for determining product/market fit. I ask existing users of a product how they would feel if they could no longer use the product. In my experience, achieving product/market fit requires at least 40% of users saying they would be “very disappointed” without your product. Admittedly this threshold is a bit arbitrary, but I defined it after comparing results across nearly 100 startups. Those that struggle for traction are always under 40%, while most that gain strong traction exceed 40%. Of course progressing beyond “early traction” requires that these users represent a large enough target market to build an interesting business.

You should measure your product/market fit as soon as possible because it will significantly impact how you operate your startup. If you haven’t reached product/market fit yet it is critical to keep your burn low and focus all resources on improving the percentage of users that say they would be very disappointed without your product. Avoid bringing in VPs of Marketing and Sales to try to solve the problem. They will only add to your burn and likely won’t be any better than you at solving the problem. Instead, you (the founders) should engage existing and target users to learn how to make your product a “must have.” Sometimes it is as simple as highlighting a more compelling attribute of your product – but often it requires significant product revisions or possibly even hitting the restart button on your vision. For more on getting to product/market fit, I recommend reading Marc Andreessen s full post via archive.org (it has been removed from his blog).

Race up the Pyramid

Once you have achieved product/market fit, it’s time to accelerate through the next steps of the pyramid and then begin scaling your business. Here’s a brief description of what to do at each of the steps before scaling:

  • Promise: Highlight the benefits described by your “must have” users (those that say they would be very disappointed without your product).
  • Economics: Implement the business model that allows you to profitably acquire the most users.
  • Optimize: Streamline a repeatable, scalable customer acquisition process by testing multiple approaches and tracking to improve the right metrics.

Effectively executing these pre-scale steps often improves the conversion rate to transactions by 5X or more. This directly boosts the effectiveness of every future marketing initiative by the same proportion. Just don’t rush into this fine-tuning phase until you have first achieved product/market fit.

25 thoughts on The Startup Pyramid





Marketing Strategy #park #lane #hotel

#hospice marketing plan

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Marketing Strategy

We call it hospice marketing but really it s about leading more individuals to better end of life care. Our hospices marketing strategies have successfully increased census. We’ve forged strong partnerships with incredible hospice providers across the country that have led to meaningful, positive, and measurable impact on the performance of their organization.

Our hospice strategies are based on each client s unique market, understanding gained from in-depth research of each client’s service area. We conduct scientific research to understand key hospice consumers in our client s market testing obstacles to seeking hospice care, hopes and aspirations, knowledge of our client s services, opinions on end of life care and key drivers in healthcare decision making. Anoroc analyzes this data to guide marketing strategy to ensure our client s messaging changes and motivates the behavior that leads to increases market share.

Our consumer research is also conducted a national scale to forecast future trends to ensure we create hospice brands with staying power.

Marketing strategy is also focused on our client s referring publics. We conduct research on each client s specific referring targets (physicians, SNFs, CCRC, ALS) as well as analyze and leverage national secondary research and our past two decades of research to shape evidence-based strategies based on real issues each client s particular referring medical communities.

From Our Clients

What do I think of Anoroc?

  • Great to work with!
  • Very responsive
  • Creative x 1000!
  • Very nice people!
  • They create lots of good stuff you can use!
  • Love working with them!!
  • That is what I think about Anoroc.
  • Oh yeah and they have a cool name!

Briony Voorhees

  • “I worked with Deborah and her team at Anoroc for 7 years while leading the sales team at Community Home Care and Hospice. They produced excellent results! You ll find Deborah is creative, smart, witty and a ton of fun!”

    We were very impressed with Anoroc s knowledge of hospice and their research on hospice decision makers. They did more than create Hospice of Notre Dame s website. They built a site that told our story in a unique way and offered reasons for those who would benefit from our services to return. They understood who we are as a organization and create a site that truly represented Notre Dame Hospice.

    Art Callegari RN, CRNA
    Vice President of Business Development
    Notre Dame Hospice

    From the beginning, you realize quickly that Anoroc s unique process of researching your organization has brought about a familiarity that you cannot put your finger on. You immediately feel they truly know you and they know the audience you are speaking to and the way to capture their attention. From our new logo, print ads and brochures to our new website, our organization now conveys visually the excellence in service that we are so proud to provide.

    Susan Turner
    Director of Community Education and Development
    Hospice of Lenawee

    We thoroughly enjoy working with Anoroc. Their ability to take a sensitive topic and creatively design a brand that appeals to the emotion of a consumer is their greatest strength. By trusting them to guide our marketing plans, we have experienced success and have been able to help more people in our community, fulfilling out mission.

    Christina Kalberg
    The Elizabeth Hospice
    Business Development Manager

    I hope I’ll have the opportunity to work with you again as I have not only enjoyed it, but have been thoroughly impressed by the creative work you and your team have put forth. Thanks for being such a great partner to work with!

    “Deborah and her team are a great creative agency who is really customer service oriented and is fun to work with. They adapt their style based on whatever project which is nice because they don t always try and stick a square peg in a round hole if you will just because they re in love with the creative. They also give you lots of options. I really have enjoyed working with them greatly and would highly recommend them.”

    “ I only have good things to say about her and her team at Anoroc. I have found them to be extremely fun to work with, and their creative work is second to none. If anyone wants to have an agency to help with branding, marketing, PR and design, you will have a real partner when you team with the Anoroc Agency.

    “Anoroc has tremendous creative energy, and has always offered diverse and imaginative ideas. They are good listeners, and are able to build and expand on client direction very efficiently. If you haven t yet worked with Anoroc, try them out you ll have a great experience.”

    “Deborah has a deep knowledge of marketing and branding and combines that with a real enthusiasm to learn the nuances of her clients businesses and markets. On the whole, she s a pleasure to work with.”

    “Anoroc helped us rebrand our presence, including creating a new logo, redesigning our website, having a social media presence, and creating other marketing material all on a limited budget. The results were fantastic and the process was fun! They treated us like a partner and I greatly appreciated the hands-on attention. They are an amazing passionate, creative and caring team and I give them my highest recommendation.”

    “Anoroc agency team are a joy to work with. When I was under the gun to produce an upgrade to our packaging, I leaned on them for a quick turnaround. What Deborah and Anoroc produced was a fresh take on our product that was still consistent with our look and feel. They successfully separated us from our competition and the results are undoubtedly positive to our bottom line. Expert advisor with fresh ideas, fun, creative, energetic, all describe Deborah and the Anoroc Agency.”

    “Deborah is a delightful person, always perky .she has done a great job assisting us with our new website. Looking forward to working with her on future projects.”

  • HighPoint Solutions #mdm #strategy

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    Industry Solutions

    Your most pressing problems are unique to your industry. Your consulting solutions should be too.

    We believe that true expertise comes from years of industry experience. That is why our consultants come directly from the leading consulting, life sciences, and healthcare firms. We don’t just comprehend your problems; we’ve solved them before. This experience gives us an understanding of your fundamental strategic concerns and their impact on your organization.

    Over the last decade, we’ve helped hundreds of life sciences and healthcare leaders address their major business problems. These experiences form the foundation for our industry solutions. Built specifically to address your needs, these offerings are backed by broad functional and technological expertise, enabling us to deliver practical solutions that solve strategic problems.

    Informatics

    HighPoint Solutions founded its Informatics Business Unit to address the rapidly evolving data needs across the health related industries: Payer, Provider, and Life Sciences. The Internet of Things, Real World Evidence, and Population Health Management are just a few business imperatives that are creating very complex Informatics initiatives. To address these initiatives, the HighPoint Informatics Business Unit has developed 6 critical competencies to make sure that we can execute on the largest and most complex Informatics projects. We leverage our core capabilities to create reusable insights across all of the Health Industries.

    Services

    When it comes to making IT decisions – whether for one project or for your entire company – the right choice can mean the difference between success and failure. With decades of experience, our technical experts don’t just understand your systems; they’ve worked on them before. That knowledge and expertise drives our proactive, informed recommendations for solutions that will actually work for your business.

    We understand the constant pressure you are under to be more effective with fewer resources. We also know that hidden within these market challenges are untapped growth opportunities. That’s why every service we suggest is aimed not just solving a business problem, but at transforming the way you do business.

    Ideas and Intellectual Capital are the bedrock of consulting. The only problem is they tend to be awfully hard to interact with; that’s why we put our ideas into action by building Apps illustrating their results. Here you’ll find a sampling of the different Apps we’ve developed.

    Our Clients

    Our clients are in the forefront of everything we do. We provide them with practical solutions that solve their toughest strategic problems by giving them direct access to the people and technology that get things done.

    When they call, we answer. This responsiveness is one of the reasons that so many of our clients have been with us since we were founded. These lasting relationships are built on our delivery of proactive, informed recommendations for IT solutions that actually work. We give our clients what they need, when they need it, by getting to know their businesses from the inside out.

    In every engagement, no matter how large or small, we strive to make a lasting impact on the way our clients do business. Ultimately, that is our mission: to help our clients build a better way.

    Don’t just take our word for it. Ask them yourself.

    About Us

    At our core is a belief in our ability to deliver practical solutions that solve strategic problems. We partner with our clients in the healthcare and life sciences industries to provide direct access to the people and technology that get things done.

    On every project, with every client, our objective is to build a better way of doing business.

    We’re unlike any other consulting firm. We’re focused, with more consultants dedicated to the life sciences and healthcare industries than the large consulting firms. We’re nimble. Our size allows us to move fast and respond quickly. We’re accessible, giving you direct access to our leaders and experts. We’re experienced. We hire the best people out of the large consulting firms and the life sciences and healthcare industries. We’re pragmatic, delivering superior IT solutions, because we understand your strategic issues and what’s important to your business. We’re responsive. You call, we answer. We’re reliable. We do what we say we’ll do; guaranteed.

    MDM is an evolutionary journey with companies at all different levels of maturity, from being at the starting-gate to developing advanced organizations, governance and capabilities. Where are you on your journey?

    • Are you at the MDM starting gate embarking on your first initiative and need to define to the right plan and approach that will drive business value within your organization?
    • Do you have a good foundation MDM solution and now need to define the next steps to increase value, utilization and awareness – new business processes, new data domains, new governance?
    • Do you have advanced MDM capabilities and now need to make the final steps to attain enterprise-wide capabilities and governance?

    Wherever you are on your journey our Strategy and Roadmap services can assist you in defining the next steps to move you up the continuum to MDM excellence.

    Connect: